1. Blogging History Popularity Platforms Philosophy Reach/Sharing – SEO

2. Blogging History 1994 – Swarthmore College Student Referred to a personal home page – functioned like a blog 1997 – Jorn Barger coined the term “Weblog” 1999 - Term shortened to “Blog” by programmer Peter Merholz LiveJournal popular in 1999/2000 “Blogger” site started in 1999

3. Blogging History 26 Blogs on Internet in 1999 50 Million Blogs on internet in 2006 Over 200 Million in 2009 Est. 400 Million in 2011 15 MM Posts Per Month (Present)

4. Blogging Overview Blogging In Plain English – http://www.youtube.com/watch?v=NN2I1pWXjXI http://www.youtube.com/watch?v=NN2I1pWXjXI – What’s Changed?

5. Blogging by Country

6. Blogging Segments

7. Blogs As Websites Many popular websites are built on blogging platforms.

8. Blogs As Websites

14. Many Platforms

15. Micro-Blogging Platforms Tumblr – Great for non-writers. Twitter Facebook YouTube – vlog

16. Micro-Blogging Platforms

18. tumblr Simple Core feature set Incorporate a “follow” system much like Twitter which enables you to see what your fellow Tumblr users are up to. Community

19. Philosophy Expert

20. Philosophy Connection

21. Philosophy Share-ability

22. SEO 52 Pages Keywords in title + body Examples – Gun Shop – Pest Inc. – Photographers/Facebook – 100 Cups of Coffee

23. Gun Shop

24. Pest Control

25. Marketing Companies

26. 100 Cups of Coffee

27. You What can you blog about? – ReWork Concept of Re-Usable Content Start now.