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Published byPatricia Booker Modified over 9 years ago
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By your audience
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Get a Phone Number What hours are they open Address & map Do they offer the services I am looking for? See what the Doctor looks like See what the building looks like Find the price of something Find information related to a problem I am having
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Basic information was up front Visual appeal: Not too much confusing stuff to look through on home page Not too many clicks They called it what I call it There was a way to search Didn’t take too long to come up relative to other sites What about you?
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Can’t figure out how it is organized Too many choices..the eye is led all over the place Some of site is clearly out of date… so can I trust this to be the current answer? No contact info Accidentally fall off the site onto other stuff, or I can’t tell if I am still on site Can’t get back easily Try your site…frustrating?
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Ask your receptionist what are the most frequent questions she gets on the phone. Does your site answer them? Are the answers really easy to find? Do you have a FAQ section? Do you need one? Can they ask a question if they don’t see an answer.. Are they encouraged to call or email?
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It’s not cheating or plagarism!- It’s flattering! For NC counties, try: http://www.sog.unc.edu/library/counties.html http://www.sog.unc.edu/library/counties.html Search on your department name like county library or health department and see what you find. What do they do better? What do we do better?
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Is it like an organization chart? A brochure? Terminology used…What is Adult Services? Are the most important services/questions the easiest to find? How many clicks to find an answer? Are there lots of ways to get to the same information? Does anyone care about your Mission statement?
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Someone needs to look at your website who does NOT know your business, is NOT used to your terminology. That may not be YOU! IT tries to do it for you.
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What does this department do? Is it for me? Do I qualify? Income levels? What can I do here? Statistics: people served, number in jail Can I pay for this online? Why is there a fee? That new law I read about…does it apply Pick a department, what do you expect: ◦ Sheriff ◦ Public Health ◦ Library
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Read or participate in a blog? Sign up for a newsletter Subscribe to an RSS feed
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Sometimes is just the author, rambling about whatever Sometimes interactive Afraid someone will say something bad Green Team Blog… Green Team Blog ◦ No comments, but surveys Ask Library their experience with blogs We have a couple of ways of accomplishing this, WordPress, blogspot
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Not just County e-news ◦ http://www.catawbacountync.gov/pubs/notification s/en081408.asp http://www.catawbacountync.gov/pubs/notification s/en081408.asp ◦ Now available for departments New tool WordPress makes it easier ◦ http://enewsletter.catawbacountync.gov/psa http://enewsletter.catawbacountync.gov/psa ◦ Library going to try it soon RSS feed- have enough news? An interested audience?
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Does Your Site Meet “Expectations” or Does it Disappoint?
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