1. Introduction to Marketing Jordan Holtzman

2. What is Marketing? Exchange process Management process Consumer-driven The 4 P’s Creating satisfied and loyal consumers “Getting the right stuff to the right people.”

3. Marketing is NOT just… …“Advertising” …“Selling” …“getting inside the consumer’s head” …”building a better mousetrap” “art” “science”

4. Marketing is Everywhere Business – For Profit – Not for Profit Politics Science Research Religion

5. Some Marketing Vocabulary Needs vs. Wants Marketing Offer Market Value Value Proposition Satisfaction Marketing System Products Services Experiences De-Marketing

6. A modern Marketing System

7. Avoiding Marketing Myopia When marketing is overly focused on product features instead of benefits and market trends – Examples Music Downloads vs. CDs Trains vs. Transportation Good Marketing Managers avoid Marketing Myopia.

8. Old vs. New Marketing

9. The 4 P’s Product Price Promotion Place

10. Not all customers are created equal

11. Question du Jour Is the customer always right?