1. Growing Sales In a Slow-growth Economy Larry Goddard Managing Director, SS&G Parkland © Copyright, 2013, The Parkland Group, Inc. All rights reserved

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3. Sales success formula StrategyExecution AccountabilitySales StructureTouch Plan Market research, segmentation & analysis Growth engineValue PropositionSweet spotDownhill Rides

4. Sales success formula StrategyExecution AccountabilityTouch plan Lead generation & qualification Market research, segmentation & analysis Growth engineValue PropositionSweet spotDownhill Rides

5. Downhill rides

6. Losing a downhill ride 6

7. 7 Redefine business model Alternative use for product Enhance value proposition Create new market Creating a downhill ride Industry consolidation

8. Sales success formula StrategyExecution AccountabilityTouch plan Lead generation & qualification Market research, segmentation & analysis Growth engineValue PropositionSweet spotDownhill Rides

11. Sales success formula StrategyExecution AccountabilityTouch plan Lead generation & qualification Market research, segmentation & analysis Growth engineValue PropositionSweet spotDownhill Rides

12. Value proposition

13. Sales success formula StrategyExecution AccountabilityTouch plan Lead generation & qualification Market research, segmentation & analysis Growth engineValue PropositionSweet spotDownhill Rides

14. Growth engine

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