1. TITLE IN CAPS Type sub-title here – this can be the date of the presentation, the presenter’s name or a longer explanation of the presentation subject

2. Visibility Use of font colours and backgrounds Use only one core colour for text – black Use dark grey (70% black) as a secondary text colour if required to distinguish sub heads A light background with dark text is easier to read in most presentation situations – so stick to a white background for maximum contrast with black text Don’t put any images or patterns behind text

3. Layout Making your presentation easy to understand Use slide layouts to create or copy and paste existing slides that are in the format you want Do not put too much information on each slide – 6 bullet points is optimal Use bullets or numbers rather than continuous prose Keep lines left justified with a ragged right edge – do not centre Use wider spacing between sentences and paragraphs

4. Text use – 1 Ensuring legibility and accessibility Use Arial font throughout your presentation and don’t mix in other fonts Avoid italics or underlining – these make words ‘run together’ and harder to understand Blocks of upper case tend to be harder to read compared to lower or sentence case. It is recommended that you use sentence case The recommended number of words per slide is about 50 – any more makes it hard for the audience to take in

5. Text use – 2 Ensuring legibility and accessibility Don’t be afraid of splitting information onto 2 slides if you have more than 6 bullet points This slide uses 30pt for headlines, 24 pt for sub-heads and bullet points –You can use 20pt for second level bullets 18pt is the smallest font size you should use and only then if your presentation is to a small number of people who won’t be very far from the screen Avoid moving the location of the text box on the slide – it’s easier for people to read your presentation if their eye goes to a consistent point on each slide

6. Content Getting your message across Keep you presentation simple - if you put too much text on one slide your audience simply will not be able to read it or take it in, however important the information is Put large blocks of text on your handouts and keep your slides to bullet points or simple sentences Allow only one subject matter per slide

7. MID PRESENTATION HEADING Use to break your presentation if required

8. Visuals – 1 When to use them Diagrams and visuals can enhance your presentation, provided they are simple and legible Avoid taking complex diagrams from printed materials and putting them on your slide – the size of text etc. will make them impossible to read – use a handout instead Avoid using other badges or logos unless they are national or internationally incorporated marks If you are using an additional badge or logo, use it on one slide only to explain its relevance (e.g. the role of a partner) – don’t put on every slide as it will add clutter

9. Visuals – 2 When to use them Avoid using clip art – small illustrations are hard to see and distract the viewer from the content of your presentation If using visuals such as photographs try and keep them on a slide on their own rather than with additional text – that way people can see them properly and make out their content

10. Using visuals The Bolton colour spectrum at the top of the slide is fixed into the slide template, but there is a slide layout included in this template called ‘blank slide – no branding’ This is so that you can create a blank slide for putting on visuals if you need to The following slide gives an example of where you might want to add a photo or diagram on a slide without the colour spectrum

12. Using the Bolton brand Think about the audience Remember the Bolton brand essence – ‘Family’: –All too often we can get a bit ‘corporate’ without realising it –Try and imagine you’re talking to a member of your family –Be warm, respectful and don’t use jargon –Think about the WIFM – the ‘what’s in it for me’ factor – and empathise with the people you are talking to