1. Inside Advertising Unit 5

2. Enjoy the advertisements Which one do you think is the most effective ?

3. 广告语欣赏 Obey your thirst. Feel the new space 感受新境界

4. The new digital era 数码新时代

5. Take time to indulge. 尽 情享受吧！

6. Just do it.

8. The taste is great 味道好极了 科技以人为本

9. Intelligence everywhere.

10. Let’s make things better. 让我们做得更好

11. No business too small, no problem too big. 没有不做的小生意, 没有解决不了的大 问题。

12. Start Ahead. To me, the past is black and white, but the future is always color 。

13. Things go better with Coca-Cola. 饮可口可乐, 万事如意。

14. Share moments; Share life.

15. Where there is a way, there is a Toyota.

16. Advertisements WHERE? On billboards On buses On TV On the radio In train stations In newspapers In magazines At the cinema At the airport Everywhere Where do you see or hear advertisements?

17. Discussion 1. How do advertisements affect your life? 2. Do you believe ads? 3. Can you remember the names of any products that were being advertised?

18. go slow on the h 2 o Understanding the advertisements on page 44:

19. SUPER SHOOZE

20. HOT DEAL Absolutely free 3 Smith Street Boxbill 2246 Tel: 9386 3420 www. refreshwater. com.uk

22. Speeding $110 just like that How fast am I going? How quickly will I Stop?

23. 1. Water A. What is the most common name for H 2 O? Why did they call it H 2 O? Water. Because it rhymes with “slow”.

24. B. What is the purpose of this advertisement? To encourage people to use water wisely and to save water where they can.

25. A. What group of people is the advertisement made for? Young people who like sports, the latest fashions and like to be part of a group. 2. Super Shooze

26. B. What message does the advertisement give? If you wear our shoes you’ll have an exciting life, and be popular and have fun.

27. C. Do you think the message is true? Give reasons. No, because just wearing a certain brand of shoes won’t make you exciting, popular or have fun—it takes much more effort than that.

28. A. Why are the first two lines written bigger than the rest of the advertisement? These lines appear bigger so that they are the first thing people notice about the ad. 3. Refresh water

29. B. The advertisement says that when you buy two, they will give you two more at no extra cost. Does this mean the advertiser will lose money on the sale?

30. No, the advertiser will have worked out a price that will still give him a profit even if he is giving away two bottles free. The advertiser also benefits by selling more bottles than he would have if he hadn’t offered the free bottles.

31. C. Why do advertisers often use the “Buy one get one free” message? People love a bargain, so they are attracted to free offers and are more likely to buy the product if they think they are getting something for free.

32. A. What does this advertisement encourage you to think? It encourages us to think of the sky, air and our environment and about how the environment is being spoiled. 4. Environment

33. B. What do you think causes air pollution? Human beings cause air pollution by burning fossil fuels, such as gas, oil, coal, etc by using some modern machines, transportation vehicles and also by manufacturing modern products.

34. C. How else can advertisers make people more aware of our fragile environment? Tell people more and help them to be more aware of the importance of protecting our environment.

35. 5. “Speeding” and “How fast am I going”? A. Both of these advertisements have the same purpose. What do both ads want people to do? They want people to stop speeding.

36. B. Both ads target a certain group of people. Who are they? Drivers. C. If you were a driver, which advertisement would have most effect on you? Why? Students give their own answers.