2.  referring to the class, race, age group, and gender of a group of people

3.  to make a generalization or assumption about a person based on his or her race, religion, class or gender

4.  the group of people called which you are trying to reach in your marketing efforts

5.  Letterhead  Envelope  Business card  Packaging  Stickers  pens

6.  Logo  Owner or employee  Website  Email  Address  Phone number  Hours of operation (if applicable)

8. . A word, name, or symbol, used by a manufacturer or merchant to identify its products distinctively from others of the same type and usually prominently displayed on its goods, in advertisement, etc

9.  Demographic for the brand  Color and the feelings associate ie. Purple represents royalty, loyalty, and trust; yellow for energy; green for natural; orange for creative and energy etc  Simple shape  Readable text  Minimal color

10.  a hidden meaning in an advertisement that sways a consumer to purchase a product through association with status, wealth, sex and power

11.  The text used on an ad that draws the readers attention, usually the catch phrase

12.  A movement of abstract artists who produce uncluttered paintings and sculptures that make use of basic colors and geometric shapes in impersonal arrangements