1. Win the Right Way. Christine Toast and Matt Grossman Berkeley: Institute of Governmental Studies Chapter Three

2. Building Your Campaign Organization Candidate Success: Electoral Victory A candidate’s success should be understood as the result of a “team effort.” You cannot do it on your own. You win or lose on your Organization

3. Building Your Campaign Organization Selecting Key State Positions: Campaign Manager Treasurer Fundraising Director Volunteer Coordinator Scheduler

4. Building Your Campaign Organization Selecting Key State Positions: Campaign Manager: Requisite Qualifications/Skills/Duties: - Proven or demonstrated organizing ability - Skilled at working with and managing teams of people - Trustworthy (trusted by candidate, campaign) - Shares candidate’s political and organizational vision Note: Consult, Consult, Consult (before acting)! (You do not want to anger candidate).

5. Building Your Campaign Organization Selecting Key State Positions: Treasurer: Requisite Qualifications/Skills/Duties: - Detailed-oriented person (ideally with some type of accounting background). - Responsible for tracking and reporting/filing all campaign finances (contributions and expenditures) Note: Complexity of Campaign Finance “Since campaign financing procedures are somewhat different from those used in the business world, someone with previous campaign finance experience will provide a significant advantage.”

6. Building Your Campaign Organization Selecting Key State Positions: Fundraising Director: Requisite Qualifications/Skills/Duties: - Responsible for coordinating all campaign fundraising activities, including: - Design (write scripts) and manage the candidate’s fundraising plan and schedule - Design and oversee all campaign fundraising appeals - phone calls - email requests

7. Building Your Campaign Organization Selecting Key State Positions: Volunteer Coordinator: Requisite Qualifications/Skills/Duties: - Responsible for: - recruiting - training - scheduling - motivating volunteers.

8. Building Your Campaign Organization Selecting Key State Positions: Scheduler: Requisite Qualifications/Skills/Duties: - Prior administrative experience - Responsible for managing the candidate’s time and schedule.