1. Music Videos – Genre Theory 12/11/13

2. Starter Match the images to Andrew Goodwin’s Key Features: 3

3. Starter Match the images to Andrew Goodwin’s Key Features: 3 AG6 AG2 AG5 AG1 AG3AG4

4. Learning Objectives 3 WALT: Understand and apply Genre Theory to our own music videos and evaluate its uses WALB: Applying Bloom’s Taxonomy

5. Genre 3 GENRE means ‘kind’ or ‘type’. It can be recognised by its features. Andrew Goodwin suggested that music videos have ‘genre characteristics’. Name the music/video: Mansion/fast car/dance Dance/teenagers/high school High school/eyeliner/long black coats Long black coats/amplifiers/mosh pit Mosh pit/shorts/skateboards Ext. What links these together? What does it suggest?

6. Genre 3 GENRE means ‘kind’ or ‘type’. It can be recognised by its features. Andrew Goodwin suggested that music videos have ‘genre characteristics’. Name the music/video: Mansion/fast car/dance Dance/teenagers/ high school High school/eyeliner/ long black coats Long black coats /amplifiers/ mosh pit Mosh pit/shorts/skateboards Ext. What links these together? What does it suggest?

7. Semantic/Syntactic/ Pragmatic 3 Rick Altman in his book ‘Film/Genre’ suggested there were three ways of breaking down the features of Genre: Semantic Syntactic Pragmatic Make notes on your sheets from each of the slides

8. Semantic SEMANTIC – elements of the genre This is concerned with the conventions of the genre that communicate to the audience such as characters, locations, props, music, shooting style and other signifiers e.g. ‘bling’, HumVs/fast cars, swimming pools in Rap music videos 15

9. Syntactic SYNTACTIC – the order/sequence of elements This is concerned with the relations between these elements and the structure of narratives in genres E.g. The Rapper sings about his success/wealth, we see others excluded from that wealth or enjoying it (women) Note: the syntax of music videos is often dictated by the story of the song/lyrics 15

10. Semantic SEMANTIC – elements of the genre This is concerned with the conventions of the genre that communicate to the audience such as characters, locations, props, music, shooting style and other signifiers e.g. ‘bling’, HumVs/fast cars, swimming pools in Rap music videos 15

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