1. TOURIST DESTINATION DYNAMICS IN RUSSIA Public-private partnership and tourism development in non-metropolitan destinations
Henrik Halkier, Aalborg University, Denmark,
Dieter Müller, Umeå University, Sweden,

2. TOURIST DESTINATION DYNAMICS IN RUSSIA Public-private partnership and tourism development in non-metropolitan destinations
Henrik Halkier, Aalborg University, Denmark,
Dieter Müller, Umeå University, Sweden,

3. TOURIST DESTINATION DYNAMICS IN RUSSIA Public-private partnership and tourism development in non-metropolitan destinations
Henrik Halkier, Aalborg University, Denmark,
Dieter Müller, Umeå University, Sweden,
Introduction: Tourism in non-metropolital Russia
Reconceptualising tourist destinations
Four case-studies: Resources, actors and collaboration
Conclusion: Tourism in not-so-cold climates

4. RECONCEPTUALISING TOURIST DESTINATIONS
Actor groups and institutions in destination development.
SUMMING UP SO FAR:
* 3 key groups of actors
* each of them diverse (locally, multi-tiered)
* PUB dual role: facilitator (eg PROM, INNOV) or regulator (PLAN, TAX)
Let’s see this from a broader perspective of PUB POL ….
Source: Henrik Halkier & Anette Therkelsen: Breaking out of Tourism Destination Path Dependency? Exploring the Case of Coastal Tourism in North Jutland, Denmark, German Journal of Economic Geography, 57, 1-2
Henrik Halkier / - Dieter Müller /

5. Four case-studies of non-metropolititan tourist destinations in Russia
Expected key challenges
Mainly regional/national market
Polarised private sector: large/small firms
Emerging national framework for regional tourism development, unevenly implemented
Sources: Braden/Prudnika 2008, Mouraview/Kakabadse 2014, Usenyuk 2008, Burns 1995
SUMMING UP SO FAR:
* 3 key groups of actors
* each of them diverse (locally, multi-tiered)
* PUB dual role: facilitator (eg PROM, INNOV) or regulator (PLAN, TAX)
Let’s see this from a broader perspective of PUB POL ….
Henrik Halkier / - Dieter Müller /

6. Resources, actors and collaboration TOMSK
Business tourism:
Knowledge institutions
Cultural heritage
Private enterprises emerging, inter-firm collaboration, university as proactive event-maker
Regional government fragmented, local government disinterested
Henrik Halkier / - Dieter Müller /

7. Resources, actors and collaboration IVANOVO
Cultural tourism:
Heritage, old/recent
‘Golden ring’/Moscow
SME collaboration emerging, diversification from textiles
Proactive regional government within national policy framework
Henrik Halkier / - Dieter Müller /

8. Resources, actors and collaboration KEMEROVO
Winter tourism:
Ski resorts
Ski events
SME collaboration emerging, diversification from textiles
Proactive regional government within national policy framework
Henrik Halkier / - Dieter Müller /

9. Resources, actors and collaboration ALTAY
Mountain tourism:
Nature/adventure
Heath/spa
Private enterprises emerging, growing private spa sector, foreign investment in gambling
Proactive regional government within national policy framework
Henrik Halkier / - Dieter Müller /

10. CONCLUSION Tourism in not-so-cold climates
Case study conclusions
Diverse enterpreneurs: Large private firms vs. Small providers
Diverse multi-level governance of tourism development
Weak regions/destinations caught between private sector prioirities and Russian Federal initiatives
Fragmentation vs. strategic focus
Other ??
Further perspectives
Uncertainty of national framework for public-private collaboration
Importance of domestic (rather than international) market
Accessability (transport, language)
Strong image of Russia/Siberia complicates international re-branding
Henrik Halkier / - Dieter Müller /

11. More on tourism in Siberia…
Henrik Halkier -
Dieter Müller -
With thanks to colleagues in
Tomsk, Ivanovo, Kemerovo and Altay
Henrik Halkier / - Dieter Müller /