1. Cross Operator Field Trial Desired Offering Do Not Tell Warren I got this May, 2006 AdLab Phase 2

2. © 2006 DiMA Group AdLab Program Confidential & Proprietary 2 Agenda Desired Base Level Functions –Description –Examples “Nice to Have” Features –Description –Examples Reporting Structure Timeline

3. © 2006 DiMA Group AdLab Program Confidential & Proprietary 3 Base Functions Desired Telescope –From ad –From program –From Navigation Overlays from and to support –From Ads Programs –Supports Polling Survey RFI

4. © 2006 DiMA Group AdLab Program Confidential & Proprietary 4 Telescopes & Overlays can enable the following scenarios: (Some may be features not available in all systems)

5. © 2006 DiMA Group AdLab Program Confidential & Proprietary 5 Linear and VOD promotion play an important role in driving traffic into an advertisers product showcase in VOD –Seeking cross operator opportunity to test Telescopic triggers Broadcast Promotion Navigation & VOD NETWORKS GM Vehicle Showroom in VOD 1.Broadcast commercials  Telescope from linear spots into advertiser product showcase 2.Menu and video ads within VOD  VOD pre/mid/post-roll ad units  Telescope from menu ads

6. © 2006 DiMA Group AdLab Program Confidential & Proprietary 6 Telescope to long-form & content bookmarks Long-form Content Linear Broadcast w/trigger –Starting Point: Linear broadcast commercials –National and local avails –Advanced TV Capability: Click-to-long-form Bookmark (may not be available in all 3 systems) –Scope: Broadcast commercial overlay that links to long-form content Bookmark allows consumer to save to favorites

7. © 2006 DiMA Group AdLab Program Confidential & Proprietary 7 Navigation & grid banner ad units GM Vehicle Showroom in VOD –Starting Point: Cable MSO Navigation –Advanced TV Capability: Navigational ad units / grid ad units –Scope: Enable consumers to click from navigational ad unit to visit an advertiser product showcase Targeted ad units – category specific

8. © 2006 DiMA Group AdLab Program Confidential & Proprietary 8 Telescoping from Show Content Telescoping from show content to extended content

9. © 2006 DiMA Group AdLab Program Confidential & Proprietary 9 Local Content Extensions GM Vehicle Showroom in VOD Offer a local folder within the advertiser VOD offering Locally focused content and promotionally driven video assets Display/updated vehicle inventory Look to support local efforts by tagging local spot cable to drive traffic into the VOD Showroom Addition of a local dealer folder to house local content  Starting point: Advertiser product showcase  Advanced TV Capability: Local VOD offering  Scope:

10. © 2006 DiMA Group AdLab Program Confidential & Proprietary 10 Overlays can support the following scenarios:

11. © 2006 DiMA Group AdLab Program Confidential & Proprietary 11 Overlays Overlay to: 1. trivia game from programming content 2. RFI from ad content 3. 2-3 choice survey from ad or program content Starting Point: Program or ad Advanced TV Capability: Overlays with 2-3 results Scope: Enable consumers to click from program or ad to brand re-enforcing /RFI sequence Targeted ad units – may be category specific

12. © 2006 DiMA Group AdLab Program Confidential & Proprietary 12 Advanced (Nice to have) Features Bookmarking –From linear programming –From showcase Targeted RFIs

13. © 2006 DiMA Group AdLab Program Confidential & Proprietary 13 Bookmark from linear broadcast commercial Linear Broadcast w/trigger –Starting Point: Linear broadcast commercials –National and local avails –Advanced TV Capability: Bookmark –Scope: Broadcast commercial overlay that enables opt-in to long-form content –Click ‘now’ – to ‘view later’ Bookmark allows consumer to opt-in an advertiser experience –Video experience is saved to favorites

14. © 2006 DiMA Group AdLab Program Confidential & Proprietary 14 Bookmark from within advertiser product showcase –Starting Point: Advertiser product showcase –Advanced TV Capability: Bookmark –Scope: Enable bookmark capability for each asset within an advertisers product showcase Benefit – equates to consumer favorites and would serve to streamline the shopping experience Long-form Content Advertiser Product Showcase

15. © 2006 DiMA Group AdLab Program Confidential & Proprietary 15 Local Content Extensions GM Vehicle Showroom in VOD Request for Information Store locator Search tools RFI, Dealer Locator, Search Tools  Starting point: Advertiser product showcase  Advanced TV Capability: Local VOD offering  Scope:

16. © 2006 DiMA Group AdLab Program Confidential & Proprietary 16 Reporting/Tracking Needs

17. © 2006 DiMA Group AdLab Program Confidential & Proprietary 17 Phase 2 Tracking/Reporting 1. Weekly consistent Cross MSO basic data reporting delivered 30 days after run 2. Pre-post intercept qualitative research opt-in segregated by advertiser brand 3. Click data to each advertiser/programmer 4. Cross project roll-up at end of trial

18. © 2006 DiMA Group AdLab Program Confidential & Proprietary 18 Timeline

19. © 2006 DiMA Group AdLab Program Confidential & Proprietary 19 Timeline May 10 –Key parameters of cross MSO offering June 19 –Detailed offering list available to all AdLab participants –Preliminary Research/Reporting overview July 28 –Preliminary Advertiser/Programmer commitments –Comcast system commitment August 14 –Detailed research plan –Operational processes finalized October 2 –Final Advertiser/Programmer commitments –Research contracts finalized December –Optional Beta testing January 1 –Trial begins –First trial feedback + 30 days March 31 –Trial concludes April 23, 07 –Results published

20. © 2006 DiMA Group AdLab Program Confidential & Proprietary 20