1. To Know from Jackson et al. (2007) Key concepts: Objectivity, Ethical Diligence, Rigor Difference b/w “method” and “methodology” Distinct’s b/w Qual & Quant research Methodology Types: – Content Analysis – Conversation Analysis – Narrative Analysis – Ethnography Critical ethno Autoethno Methods Types: (IVs within each) – Focus groups – Case Studies – Fieldwork

2. Multi-method Interpretative Naturalistic – Usually inductive “things” in natural(ized) settings to make sense of – interpret phenomena in terms of attrib. meanings Qualitative Research Basics

3. Qualitative Research variety of empirical materials & & Wide range (interconnected) methods – “Study” design – Case study – Ethnography – (Participant) observation – Performance ethnography – Phenomenology – Ethnomethodology – Grounded theory – Life history – Testimonio

4. Research Questions… WHY or HOW WHAT WHEN/WHERE WHO/WHICH DO/DOES/CAN/WILL Best/Qualitative Less Effective/Not Qual