1. Individualism/Collectivism on Corporate Entrepreneurship Ajayraj Chawla -363023 Innovation and Entrepreneurship in IT

2. Individualism/Collectivism Defined Individualism Self Orientation Self Sufficiency Self Goal Willingness to confront Hesitant to contribute to group unless their efforts are recognized Collectivism Emphasis on sharing Cooperation Group Harmony Readily contribute to group Group decision making, providing a holistic picture Traits Taken from Hofstede’s cultural dimension

3. Corporate Entrepreneurship (CE) Traits of an Intrapreneur : New business ventures Innovativeness Autonomy Team Building Enablers: Organizational Culture Top Management Support Reward Systems Promotion of Innovation

4. Literature Review There is more creativity/innovation within individualistic cultures National culture is a strong determinant in impacting intrapreneurship Overly individualistic/collectivistic corporate culture may be inappropriate for contemporary organizations. Literature review only looking at a harmony between I-C in corporate culture. No research conducted

5. The Learning Entrepreneurs regardless of their cultural background share a predictable set of values For any innovative idea to be nurtured within an organization a combination of two cultures (I-C) & organizational support is required, whether your in a collectivistic society or individualistic society ? National Culture is a definite part

6. Case 1: TATA Steel Innovation: Revamping a blast furnace within 130 days, budget USD 520 M. Industry avg: 180 days, 750 M Intrapreneur: RP Singh Path: Self Reliant, made a core team (60) Criticized by consultants and industry experts Managed the mind-set of the team (C) Received top management support Rewarded

7. Case 2: 3M Innovation: Post it Notes Intrapreneur: Art Fry / Spencer Silver Path: Self Reliant Production issues at 3M : supportive org culture Self recognized team: 15% Bootlegging Policy Received top management support Rewarded

8. Further Similarities TATA TATA Group Innovation Forum TATA Innovista TATA Innovation mission 3M Innovation Task Force Technical Circle of Excellence Awards, Pacing Plus Program Pacing Plus Program

9. Learning from other streams 3M & TATA both also promote tolerance to failure Adding to Leanne’s point on innovation in large orgs, do prefer their self build innovation centres. However: TATA with 3M, Microsoft, Du Pont etc TATA Group practices Kaizen for its automobile business Intrapreneurs can be Social Intrapreneurs as well. Eg: Dan Godamunne, Xerox Au