1. Personal brand statement

2. It is not….
Job Title
Mission Statement
Career Objectives
Life Purpose

3. Guidelines
Short
Unique
Easy to understand
Fluid

4. 3 questions What value do you provide (what problem do you solve)?
How do you do it uniquely?
Whom do you do it for (your target audience)?

5. Examples
“William keeps families in Michigan (target audience) warm (value) through custom-built heating installations using only the most advanced German boilers (unique)”.
Disney is fun family entertainment.

6. Why do you need one? Have people understand you Leave an impression
Manage rep

7. Mr. George
“I teach, guide and inspire students (target audience) through experiential learning (value) that allows students to connect the curriculum to their individual lives (unique).”

8. Write your personal brand statement
Employer
College Admissions Application
3rd party of your choice