Presentation is loading. Please wait.

Presentation is loading. Please wait.

SEGMENTATION GEOGRAPHIC SEGMENTATION- URBAN AND SEMI-URBAN POPULATION. PSYCOGRAPHIC SEGMENTATION- EARLY ADOPTERS, INNOVATORS AND INFLUENCERS. DEMOGRAPHIC.

Published byJustin Boyd Modified over 9 years ago

Similar presentations

Presentation on theme: "SEGMENTATION GEOGRAPHIC SEGMENTATION- URBAN AND SEMI-URBAN POPULATION. PSYCOGRAPHIC SEGMENTATION- EARLY ADOPTERS, INNOVATORS AND INFLUENCERS. DEMOGRAPHIC."— Presentation transcript:

1 SEGMENTATION GEOGRAPHIC SEGMENTATION- URBAN AND SEMI-URBAN POPULATION. PSYCOGRAPHIC SEGMENTATION- EARLY ADOPTERS, INNOVATORS AND INFLUENCERS. DEMOGRAPHIC SEGMENTATION- HIGH INCOME POPULATION. BEHAVORIAL SEGMENTATION- BRAND LOYAL POPULATION.

2 TARGETING HIGHLY QUALIFIED PROFESSIONALS FAMILY ORIENTED MEN AND WOMEN MIDDLE AGED CONSUMERS WHO CARE ABOUT SAFETY AND CONVENIENCE

3 BUZZ MARKETING- INSTAGRAM

4 REAL TIME MARKETING - TWITTER

5 EXPERIENTIAL MARKETING-PINTEREST

6 LOCATION BASED MARKETING- MOBILE APP

7 INTERACTIVE MARKETING – GOOGLE+

Download ppt "SEGMENTATION GEOGRAPHIC SEGMENTATION- URBAN AND SEMI-URBAN POPULATION. PSYCOGRAPHIC SEGMENTATION- EARLY ADOPTERS, INNOVATORS AND INFLUENCERS. DEMOGRAPHIC."

Similar presentations

Chapter 4 Mohammad Ovais

Chapter 4 Mohammad Ovais
Marketing For BANK PO/ MBA/BBA & other Competitive Exams Bajaj Coaching Center, Rohtak Visit bcc2000.com for more Information.

Marketing For BANK PO/ MBA/BBA & other Competitive Exams Bajaj Coaching Center, Rohtak Visit bcc2000.com for more Information.
Explain the concept of market and market identification

Explain the concept of market and market identification
Section 2.3 The Consumer Market. CONSUMER PROFILES  Consumers are all very unique and buy for different reasons, therefore the more marketers know about.

Section 2.3 The Consumer Market. CONSUMER PROFILES  Consumers are all very unique and buy for different reasons, therefore the more marketers know about.
Unit Eight Global Marketing. Unit 8 Vocabulary Consumer Market International Marketing Marketing Environment Marketing Plan Marketing Process Organizational.

Unit Eight Global Marketing. Unit 8 Vocabulary Consumer Market International Marketing Marketing Environment Marketing Plan Marketing Process Organizational.
8 Identifying Market Segments and Targets

8 Identifying Market Segments and Targets
The Meaning of Marketing. Marketers are bridge-builders On one side there is the company or organization.

The Meaning of Marketing. Marketers are bridge-builders On one side there is the company or organization.
Brand Strategy Business Process.

Brand Strategy Business Process.
Presented by Suchitra Chan-o Major Advisor Dr.Siripong Preutthipan Thesis.

Presented by Suchitra Chan-o Major Advisor Dr.Siripong Preutthipan Thesis.
Market Segmentation dividing a particular market into sections, which display similar characteristics or behaviour.

Market Segmentation dividing a particular market into sections, which display similar characteristics or behaviour.
Marketing 334 Consumer Behavior

Marketing 334 Consumer Behavior
The Consumer Audience CHAPTER 5. 2 Chapter Outline I.How Does Consumer Behavior Work? II.Cultural and Social Influences on Consumer Decisions III.Psychological.

The Consumer Audience CHAPTER 5. 2 Chapter Outline I.How Does Consumer Behavior Work? II.Cultural and Social Influences on Consumer Decisions III.Psychological.
Market Segmentation Introduction to Business & Marketing.

Market Segmentation Introduction to Business & Marketing.
By: Rodney Green and Jason Dalrymple.  Campaign aired summer 2010  Personal interactions on twitter drive advertising  Attempting to… ◦ Change target.

By: Rodney Green and Jason Dalrymple.  Campaign aired summer 2010  Personal interactions on twitter drive advertising  Attempting to… ◦ Change target.
Basic Marketing Concepts

Basic Marketing Concepts
The Marketing Plan Target Marketing Segmentation Chapters 4 and 7.

The Marketing Plan Target Marketing Segmentation Chapters 4 and 7.
Market Segmentation Introduction to Business & Marketing.

Market Segmentation Introduction to Business & Marketing.
Www.mhhe.com/fourps Focusing Marketing Strategy with Segmentation and Positioning For use only with Perreault/Cannon/McCarthy or Perreault/McCarthy texts.

Focusing Marketing Strategy with Segmentation and Positioning For use only with Perreault/Cannon/McCarthy or Perreault/McCarthy texts.
Demographic Trends: 2010-1980 Carl Onubogu. Average household income Percentage of population over 25 with less than high school education Percentage.

Demographic Trends: Carl Onubogu. Average household income Percentage of population over 25 with less than high school education Percentage.
Market Segmentation. Market: all the people in a business’s area that are able to purchase a good or service Target Market: specific group of people that.

Market Segmentation. Market: all the people in a business’s area that are able to purchase a good or service Target Market: specific group of people that.

Similar presentations

Ads by Google