1. 1.02 Discuss the impact of sports and entertainment marketing on the economy.

2. Marketing The process of developing, promoting, pricing, and distributing products in order to satisfy customers’ needs and wants.

3. Products Include both goods and services

4. Goods Goods are tangible objects that are useful to consumers. Examples: tennis rackets, soccer balls, uniforms.

5. Services Services are intangible and include tasks or acts performed for a customer for a price or fee. Examples: Going to a Broadway play or to a NASCAR race.

6. Sports Marketing The involvement of sports to develop, promote and distribute goods and/or services to satisfy the wants and needs of consumers. Includes sponsorship, endorsements, promotion, and fan clubs.

7. Professional Teams Detroit Pistons Detroit Lions Detroit Red Wings Detroit Tigers

8. Collegiate and Scholastic Teams Michigan State University University of Michigan

9. Venues: Arenas, Stadiums, Coliseums, Speedways Fox Theatre Michigan International Speedway Joe Louis Arena Cobo Arena Ford Field Belle Isle Grand Prix

10. Health Clubs Gold’s Gym Lifetime Fitness Planet Fitness YMCA LA Fitness Curves Detroit Athletic Club

11. Recreation Aerobics Soccer Basketball Swimming Area parks

12. Camps Tennis Camp Basketball Camp Soccer Camp Camp Thunderbird

13. Professional Individual Sports PGA World Tennis Association PBA

14. Professional Individual Sports Running Swimming Golf Bowling

15. Amateur Sports AAU-Amateur Athletic Union

16. Agencies MLB-Major League Baseball NBA-National Basketball Association NFL-National Football League NCAA-National College Athletic Association Big Ten

17. Sport Support Services NASCAR Winston Cup Racing Wives Auxiliary

18. Sporting Goods Industry Sports Town Asics Nike Adidas Diadora

19. Sport Sponsors Coca-Cola 600 Buick sponsoring the PGA Tour Ford- Ford Field

20. Sports Media Sports Network Fox Sports Net ESPN Radio

21. Entertainment Marketing Involves the use of entertainment to develop, promote and distribute goods and/or services to satisfy the wants and needs of customers.

22. Music Industry Atlantic recording corporation Motown Records – Eminem – Kid Rock – Madonna – Big Sean – Mike Posner

23. Movie Industry Warner Brothers Disney Universal Actors MGM Gran Torino 8 Mile Transformers Red Dawn LOL Beverly Hills Cop Die Hard 2 Four Brothers Jumper Semi-Pro Wizard of Oz (Prequel)

24. Theme Parks Six Flags Michigan Adventure Cedar Point

25. Radio Industry FM AM Country Rap Hip-hop Jazz Sirius/XM satellite radio

26. Film Industry Staying steady in Michigan due to tax incentives. Sundance Film Festival Jeff Daniels-actor, play writer

27. Television Industry “Crash Course” ABC Real Vice Cops (2008) SPIKE Detroit 187

28. Dramatic Arts Industry Children’s Theatre Adult’s Theatre Detroit Performing Arts

29. Video Game Industry X-Box Playstation Wii Computer

30. Fine Arts and Science Industry Smithsonian Museum Detroit Institute of Arts Detroit Science Center Motown Historical Museum

31. Night Club Industry

32. Literacy Industry Library Internet – e-books Reading – Textbooks – Books – Articles

33. Casinos Industry Las Vegas Macau Detroit – MGM – Greektown – Motorcity

34. Hobbies/Craft Industry Home and Garden Shows Gun & Knife Shows

35. Trends in Sports & Entertainment Sports: +Naming Rights +X-Games +Sport Specific Channels Entertainment + Internet Web Casts – MP3’s – DVD’s – Books

36. Importance of Sports and Entertainment Generates about $213 to $350 billion in revenue. Approximately 108 million people viewed the 2013 Super Bowl. The average attendance per NFL game is 66,000. Final Four brought in $30-50 million dollars in revenue to Detroit.

37. Importance of Sports and Entertainment In 2000, approximately 16,346,710 people watched a NFL game. The NFL has $4 billion deal with DirectTV The NBA average is about 16,804 attendants. The average MLB attendance is 20,000,000 per year.

38. Importance of Sports and Entertainment Over 40 million people visit a Disney theme park each year. Avatar, the movie, grossed about 2.7 billion dollars in global sales. Titanic fell in 2 nd place at 2.2 billion dollars

39. Importance of Sports and Entertainment Over 30 million American households own a DVD player. 68% of Americans subscribe to cable TV.

40. References ESPN.com Insidethemagic.net Boxofficemojo.com detroit.about.com