1. Vice President Membership John Kinsman, Lt. Governor Marketing jkinsman@district36.org

2.  The Vice President Membership is the third- ranking club officer.  Key are both gaining new members and retaining existing members.  You also are a member of the Officer team and the Area Council. 2 Introduction

3.  Plan and promote membership-building and efforts.  Goal of one new member per month.  Promote achieving 20 members by year-end (June 30, 2014) or sooner.  Starting in spring 2014, a club in good standing must have 8 paid members, including 3 carry-overs  Promote TI, District and club membership-building programs.  Keep track of guests, new members, and members not attending meetings.  Work with prospective members.  Work with Treasurer to process membership applications immediately. 3 Outside the Club Meeting

4.  Make sure you club can be found!  Ensure the club’s meeting location and time are listed correctly on the club’s website, promotional material, and with World Headquarters.  Website? Is it working?  Administration and planning  Attend club executive committee meetings.  Attend at area council meetings.  Attend TLI.  Arrange for a replacement if unable to attend a club meeting.  Prepare your successor for office. 4 Outside the Club Meeting

5.  Inform club of role and activities of VPM.  Greet guest / use guest book.  Periodically report on current membership and promote membership campaigns.  Welcome and induct new members.  Help guests wanting to join complete the Application for Membership.  Speak with fellow members to determine if their needs are being met. 5 At the Club Meeting

6.  Officers should meet periodically  Use the Club Success Plan:  Set goals for their term of office.  Assign responsibilities to specific individuals.  Form committees to help accomplish goals.  Periodically review goals and timetables  During the area governor’s two visits, review the club’s plan, discuss the club’s progress, and ask for advice or assistance if necessary. 6 The Club Success Plan

7. 1.Two CCs 2.Two more CCs 3.One ACB, ACS, or ACG 4.One more ACB, ACS, or ACG 5.One CL, ALB, ALS, or DTM 6.One more CL, ALB, ALS, or DTM 7.Four new members 8.Four more new members 9.Minimum of four club officers trained during each of two training periods 10.One club membership renewal and club officer list submitted on time Membership requirements at year-end (June 30): At least 20 members or a net growth of at least five members. 7 Distinguished Club Goals

8. 8 Recognition

9.  Clubs should be at 20+ members – “charter strength” – to operate optimally.  Allows more people to be available to fill meeting and club officer roles  No one member is overburdened with responsibilities  Meetings are more fun and energetic  Guests are more likely to join at good meetings  Balances natural attrition 9 Why Build Membership?

10. A goal of one new member each month will help keep an influx of new members for a strong, healthy club. 10 Setting Membership Goals

11.  Club Contests  Set up a goal/competition for club members For bringing visitors, visitors who join, etc.  Track member progress at the meetings, e.g., through a bar chart  Reward for members sponsoring new members. 11 Club Membership Building Contests

12.  DCP goal 8 by December 31  Graced members by December 17  April 2014 renewals 11 D36 Membership Building Contests

13.  Smedley Award (August 1 to September 30)  Talk Up Toastmasters! (February 1 to March 31)  Beat the Clock! (May 1 to June 30)  It’s simple—add five new, dual or reinstated members to your roster.  Qualifying clubs earn a special discount code for 10-percent off their next club order (and a ribbon for your banner). 11 TI Membership Building Contests

14.  Work with VPPR to publicize meetings/demos.  You already know some prospects – invite them.  Word-of-mouth is the best advertising.  Members should talk with friends, family and co-workers.  On average, 1 in 3 prospects will join.  There are resources to help. 12 Membership-building Steps Step 1: Find Prospective Members.

15.  Work with VPE to hold a periodic open house or demonstration meeting geared to building membership! : Planned and advertised in advance Food as a lure Guest packet / guest book Hold mini-meeting TMOD explains all roles and why TMOD sells the program Work brief testimonials in Speeches are not by expert / evaluate to motivate 13 Step 2: Make Every Meeting Great.

16.  Several club members should say hello and spend a few minutes getting to know the guest.  Provide promotional literature (guest packet).  Collect their contact information (guest book).  Member sits with guest during meeting.  TMOD/GE explains roles and purposes during meeting.  Table Topics Master offers to let Guest participate.  At end of meeting, seek their comments.  Answer questions.  Invite to join / invite back  Close the Sale (next slide) 14 Step 3: Handling a Guest Visit

17.  Explain why the Guest should join? Build confidence Learn from doing and feedback - unique to Toastmasters Structured program - explain CC and CL It's not just speeches impromptu speaking learning to listen / giving feedback leading meetings / the club Great on resume 15 Step 4: Closing the Sale

18.  Why the Guest should join? (concluded) Cost is minimal tremendous bargain vs. other options We will not throw you in deep end will have a mentor and start you with easier roles Give personal testimonial  Invite guest to join explain terms of membership and application all officers must be well-versed in application  Follow up if necessary In person >> telephone >> e-mail (last resort) 16 Step 4: Closing the Sale

19.  6- or 8-week class  Students get a crash course in basic speaking and leadership skills  The Agricultural Research Center Toastmasters Club, in Beltsville has been able to maintain charter strength for going on 50 years with Speechcraft a major part of this accomplishment  Over 90% of our club members joined because of a Speechcraft class  Existing members get a chance to pass on the great tips they have learned and perhaps earn credit toward AC- Gold awards 16 Speechcraft

20. CLUBS WITHIN DISTRICTS MEMBERSHIP APPLICATION For faster service, add and pay for your new members online at www.toastmasters.org/members Club Number: _____________________________ District Number: ___________ Club Name: ________________________________________________________ City: __________________________________________ Membership Type:  New  Reinstated (break in membership)  Renewing (no break in membership)  Dual  Transfer from club number /name _______ /___________________ Member Number (if known) ___________ _____________________________________________________________________________ Last Name / Surname / Family Name First Name / Given Name Middle Initial / Name etc. 20

21.  Deliver what has been promised.  The how:  Coach them to excellence (mentor).  Induct them regally.  Get them involved.  Give positive reinforcement.  Use the resources. 17 Step 5: Start New Members Off Right

22.  Orient new members  Active mentor-mentee relationship for new (and other if needed) members  Follow up with members who miss two meetings in a row  Understand member motivations (member surveys)  Recognize accomplishments  Quality and fun meetings  Attend to all members during meetings 18 Member Retention

23. Membership Retention  Motivate Members Understand what motivates each member (personal, professional and toastmaster goals)?  Empower Members What tasks can members perform?  Maintain Member Satisfaction Continue to ensure your members are happy and satisfied with their toastmaster experience. Ensure member goals are being met. Conduct surveys.  Provide Leadership Opportunities

24.  Member Interest Survey (Item 403)  New Member Profile Sheet (Item 405)  Club Climate Questionnaire (Item 251C) 19 Maintain Member Satisfaction

25.  The Club’s Membership building and retention is a team effort  You lead the team  Team members include the other officers and anyone else interested  Competent Leader manual credit e.g., organize a membership campaign (assignments 8 + 10) 21 Leading, Motivating and Coaching

26.  Set realistic and attainable goals.  Plan how to accomplish the goals.  Delegate tasks as needed.  Monitor progress toward goals.  Coach team members when necessary. 21 TEAM Leadership Opportunity

27. 22 Motivating Teams 1.Understand what motivates each person. 2.Focus on the benefit to the individual. 3.Make expectations clear. 4.Recognize their work. 5.Be a leader.

28. A responsibility and a privilege 20