1. Internet Marketing Social Media Growing Membership and Non-Dues Revenue

2. 1. Introduction 2. Marketing 3. Strategy 4. Tactics 5. Conclusion 6. Open Discussion Agenda

3. Introduction

4. In Quest of Golden Nuggets

5. Think Different

6. Quantum Leap

7. Marketing

8. Newspaper Yellow Pages Radio Television Telemarketing Traditional Marketing

9. Digital Marketing

10. Laser Targeted

11. Strategy

12. Digital Advertising Not Like Planting a Tree

13. Digital Advertising Like Nurturing a Garden

14. Hour Glass Marketing

15. Marketing Mission Statement

16. Leveraging internet marketing and social media for the purpose of growing membership and non-dues revenue

17. Defining Personas

18. 1 Year Internet Marketing Calendar

19. Tactics

20. Internet Marketing

21. All Roads Lead to Your Website

22. Great Website Design

23. Responsive Design

24. Content Is King

25. Engage, Educate and Entertain

26. Search Engine Optimization

27. Website Content

28. Content Management Systems

29. Thought Leadership

30. Blogging

31. White Papers

32. Content Marketing: Downloadable Content

33. Search

34. Pay Per Click

35. Landing Pages

36. Analytics

37. Email Marketing

38. Social Media

44. Partner with Entrusted Advisor

45. What Would Steve Jobs Do?

46. Open Discussion