1. Market Your Website Brand Your Museum

2. Market your website Search Engine Optimization Spread the Word Social Networking Partnership Marketing

3. Search Engine Optimization Search Engines – Google, Yahoo Drive people to your site by typing in relevant keywords. Natural results Sponsored links SEO rankings

4. Search Engine Marketing Ways to optimize your site  Internal links – to other relevant content on your site  Keywords in text, headers, headlines  External links – to other relevant sites  Be Popular – links from other sites to yours  New Content

5. Search Engine Marketing Paid Search  Works like an auction – best placement goes to highest bidder.  Pay-per-click – pay when they click on your ad and land on your web site  Can set a budget  Can target geographically  Increases brand presence online…but does not always generate qualified leads or visitors to your site.

6. Spread the Word Blast your URL – it should appear everywhere.  Email tag  Business cards & Collateral  Advertisements Include your URL in articles you publish.  Professional journals  Earned media  Newsletters

7. Social Media Social networking – Facebook, myspace, twitter Communicate directly with your targeted audiences Access to segmented customers Attract “like-minded” followers Interactive – chat with a curator Continual communication with ease and speed – bypass traditional PR

8. Social Media Need to define clear marketing objectives and target audiences Create compelling content Presence or paid advertising Be loyal to your brand Don’t be a nuisance

9. Videos and Blogs Growing in popularity Interactive mediums  Rate and review  Share personal experiences  Ask and answer questions Quality and Content

10. Partnership marketing Cross link with partners Build alliances outside of your geographic area Stay in touch with your visitors  Maintain a good database  Newsletters  Email blasts  Annual membership correspondence  Annual reports

11. Marketing & Branding Measure your efforts  Google analytics  Twitter search – see who is discussing specific topics Put links on your website to Twitter and Facebook