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Published byEdgar Carson Modified over 9 years ago
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Will Social Features Make Email Sexy Again? By: Kevin Delaney and Vauhini Vara Presented By: Nathan Miller, Amy Murray, Megan Monaco, Michelle Nicol
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Email Services vs. Social Networks Email- Yahoo, Microsoft, AOL, Google Social Networks- Facebook, My Space, Live Journal
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Developments in Email Adding sociable functions Personal Profiles Picture Sharing Tracking Friends
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Developments in Social Networks Adding messaging capabilities Send emails to outside accounts Transmit video messages Soon will be able to make voice calls
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Consequences of new email & social networks New Email- -May not need social networks to track friends New Social Networks- Implicate Internet portals that rely on consumer traffic
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Current Users 542.9 million users of email accessed through Web browsers 483.7 million social networking users Predict 1.4 billion email accounts at the end of the year
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New Email Services Yahoo - See which friends are online - Considering offering special services within network -Can send bigger files to friends -Profile pages indicate birthdays -Looking to expand so that friends can be found on other networks
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New Email Services AOL - Allowing users to access social networks through email - AOL Instant Messages will have better profiles Google (GMail) - Tracking frequency of email and correspondence to help friend connections - Provide outside Web developers so users can have personalized home pages
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Figures to Consider Only 20% of Yahoo users have My Space Accounts Only 10% of Yahoo users have Facebook Accounts Microsoft does not believe Social Networks “crimping” usage, numbers increased from 285 million in July
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New Social Networks Facebook -Connections between users “backbone” - Photo sharing, Event Planning - “News Feed” about friends - Send email to outside email addresses My Space - Make “Internet voice calls”
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