1. Ethos, Pathos, Logos Rhetorical Strategies

2. Rhetoric Rhetoric—the art of speaking or writing effectively (Webster's)Rhetoric—the art of speaking or writing effectively (Webster's) The art of using language to persuade others (OED) According to Aristotle, rhetoric is "the ability, in each particular case, to see the available means of persuasion." He described three main forms of rhetoric: Logos, Ethos and Pathos.According to Aristotle, rhetoric is "the ability, in each particular case, to see the available means of persuasion." He described three main forms of rhetoric: Logos, Ethos and Pathos. Rhetoric—the art of speaking or writing effectively (Webster's)Rhetoric—the art of speaking or writing effectively (Webster's) The art of using language to persuade others (OED) According to Aristotle, rhetoric is "the ability, in each particular case, to see the available means of persuasion." He described three main forms of rhetoric: Logos, Ethos and Pathos.According to Aristotle, rhetoric is "the ability, in each particular case, to see the available means of persuasion." He described three main forms of rhetoric: Logos, Ethos and Pathos.

3. Logos Logos is appeal based on logic or reason. Arguing a point by using factual and sometimes scientific reasons to persuade. Statistics, numbers, surveys, charts as proof of evidence. Concrete examples of experiences or evidence that have already been tested and tried. Logos is appeal based on logic or reason. Arguing a point by using factual and sometimes scientific reasons to persuade. Statistics, numbers, surveys, charts as proof of evidence. Concrete examples of experiences or evidence that have already been tested and tried.

4. Logos How is logos being used here?

5. Ethos Ethos is appeal based on the character of the speaker. An ethos-driven argument relies on the reputation of the author or speaker, whether or not the person has authority or believability. Ethos is appeal based on the character of the speaker. An ethos-driven argument relies on the reputation of the author or speaker, whether or not the person has authority or believability.

6. Ethos For an Ethos appeal to be effective, the ethos, or ethical standing, of the author/speaker must be aligned with the values, morals, and beliefs of the targeted audience.

7. Ethos How is ethos being used here? http://www.youtube.com/watch?v=6HNKqffU3Cc How is ethos being used here? http://www.youtube.com/watch?v=6HNKqffU3Cc

8. Pathos Pathos is appeal based on emotion. Using language to connect with the audience emotionally or to elicit an emotional response from the audience. Common pathos-driven appeals play on the emotions love, fear, hate, joy, or guilt. Pathos is appeal based on emotion. Using language to connect with the audience emotionally or to elicit an emotional response from the audience. Common pathos-driven appeals play on the emotions love, fear, hate, joy, or guilt.

9. Pathos How is pathos being used here?

10. Logos, Ethos, Pathos The most successful appeals utilize all three of these rhetorical strategies.

11. Logos, Ethos, Pathos Let’s see if we can spot them in the editorial.