1. Opinion-Editorial  Definition:  An editorial is written in response to a major issue. This may be social, political, economical, etc.  Focuses on a specific event, decision, statement, etc.  The writer uses rhetoric to appeal to the reader.  The writer also uses persuasion (Rhetoric) to convince the reader of his/ her opinion.

2. Rhetoric Mr. Thomas

3. Rhetoric (the art of persuasion) requires understanding a fundamental division between what is communicated through language and how this is communicated. Rhetoric (the art of persuasion) requires understanding a fundamental division between what is communicated through language and how this is communicated. In other words: it’s not WHAT you say, but HOW you say it.

4.  kairos (the opportune moment) kairos  audience (the person to whom one is speaking) audience  decorum (fitting one's speech to the context and audience) decorum  In sum: at the appropriate moment, a writer or speaker manipulates his/her words to the context and audience in order to come to a desired result or effect. There are three key aspects that make up the “Rhetorical Speech.”

5. Persuasion, according to Aristotle is brought about through three kinds of persuasive appeals which work together in combination:  Logos (logic) The appeal to reason. Logos  Pathos (emotions) The appeal to emotions of the audience. Pathos  Ethos (ethics) The persuasive appeal of one's character. One needs to appear both knowledgeable about one's subject and benevolent; the character must establish credibility with the audience. Ethos (Because we care) (Because we care)

6. Let’s Practice! Explain( examples) why you chose each type ( or types) There could be more than one technique in each) CommercialEthosPathosLogos Animal Cruelty http://www.youtube.com/ watch?v=9gspElv1yvc David Abarnathy http://www.youtube.com/ watch?v=0K-oh9t0YPI Dove Evolution http://www.youtube.com/ watch?v=iYhCn0jf46U Little Caesar’s No Rules http://www.youtube.com/ watch?v=7fDcNEUSLPs

7. Other Rhetorical Strategies:  Repetition - a major rhetorical strategy for producing emphasis, clarity, amplification, or emotional effect.  Leading Questions – a question that requires no answer because the answer is obvious and doesn’t need to be stated.  Hesitation – a refusal to answer a question, which, in itself, is an answer  Intimation – a suggestion of what is possibly true (but not necessarily true)

8. You can also use figurative language…  Metaphor  Simile  Imagery  Personification  Hyperbole  Etc…