1. Persuasive Speech

2.  Three Cornerstones of Persuasion
Three forms of proof, or reasons people believe (by Aristotle)
1) Ethos – the perceived personal character of the speaker
2) Pathos – emotional proofs, or reasons to believe in something
3) Logos – rational or logical proofs

3.  Building Credibility
Credibility = Ethos = a willingness of others to believe that a person has personal integrity, is positively disposed toward them, and can be trusted.
Credibility is not a static quality. It can change, increase or decrease, as a result of a speech.

4.  Patterns for Persuasive Speech
“Motivated Sequence Pattern”
Five sequential steps include:-
attention – focus listeners’ attention
need – demonstrate that a real problem exists
satisfaction – propose a solution to solve the demonstrated problem
visualization – give listeners a vision of the impact of the solution
action – ask them to think, feel, and act

5. John F. Kennedy’s Speech on Civil Rights
Explain how John F. Kennedy’s speech is a good example of a persuasive speech, based on the notes you took.