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Published byCharleen Stanley Modified over 9 years ago
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The Packaging of my Message
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Aristotle defined rhetoric as the faculty or skill of discovering the available means of persuasion in a given case. It is an analytical skill.
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Positive Positive Neutral Neutral Disinterested Disinterested Opposed Opposed Positive Positive Neutral Neutral Disinterested Disinterested Opposed Opposed
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Narrative, Examples, Comparisons Positive: Narrative, Examples, Comparisons : Facts, Statistics, Testimony, Examples Neutral: Facts, Statistics, Testimony, Examples : Facts, Statistics Disinterested: Facts, Statistics : Narrative, Facts, Statistics, Examples, Comparisons Opposed: Narrative, Facts, Statistics, Examples, Comparisons Narrative, Examples, Comparisons Positive: Narrative, Examples, Comparisons : Facts, Statistics, Testimony, Examples Neutral: Facts, Statistics, Testimony, Examples : Facts, Statistics Disinterested: Facts, Statistics : Narrative, Facts, Statistics, Examples, Comparisons Opposed: Narrative, Facts, Statistics, Examples, Comparisons
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Pathos Ethos Logos Pathos Ethos Logos
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A listener’s personal needs, drives, and desires. Pathos will determine the evidence and the delivery style you use. Audiences will generally fall under four categories: positive, neutral, disinterested, opposed.
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Safety Biological Belonging Esteem Self-Actualization
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Facial Expression Gestures Voice Platform Movement Facial Expression Gestures Voice Platform Movement
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Posture Movement Body Tone Posture Movement Body Tone
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The speaker’s character in the minds of the audience. Key Words: Competence Sincerity Good will The speaker’s character in the minds of the audience. Key Words: Competence Sincerity Good will
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Narrative, Examples, Comparisons Positive: Narrative, Examples, Comparisons : Facts, Statistics, Testimony, Examples Neutral: Facts, Statistics, Testimony, Examples : Facts, Statistics Disinterested: Facts, Statistics : Narrative, Facts, Statistics, Examples, Comparisons Opposed: Narrative, Facts, Statistics, Examples, Comparisons Narrative, Examples, Comparisons Positive: Narrative, Examples, Comparisons : Facts, Statistics, Testimony, Examples Neutral: Facts, Statistics, Testimony, Examples : Facts, Statistics Disinterested: Facts, Statistics : Narrative, Facts, Statistics, Examples, Comparisons Opposed: Narrative, Facts, Statistics, Examples, Comparisons
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The thinking process that allows the listener to arrive at logical conclusions. Key words: Reasoning Evidence The thinking process that allows the listener to arrive at logical conclusions. Key words: Reasoning Evidence
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The process of putting evidence together in a coherent argument to support a position: Inductive: Specific to general Deductive: General to Specific Problem/Solution Compare/Contrast The process of putting evidence together in a coherent argument to support a position: Inductive: Specific to general Deductive: General to Specific Problem/Solution Compare/Contrast
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The process of putting evidence together in a coherent argument to support a position: Inductive: Specific to general Deductive: General to Specific Problem/Solution Compare/Contrast The process of putting evidence together in a coherent argument to support a position: Inductive: Specific to general Deductive: General to Specific Problem/Solution Compare/Contrast
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