1. Are you getting all the juicy news? Update and brainstorm TF-CPR meeting 06 October 2010 Carrie Solomon Communications Officer TERENA

2. Agenda  New functionality  Joint promotion status  Brainstorm on marketing PeaR

3. New functionality  A few meetings ago, Cristina led a brainstorm session about new features in PeaR.  One important feature that was missing was the ability for you to upload your own graphic.  Especially important when you represent different organisations, projects, or want to market specific services.  Tada!  http://www.dev.terena.org/news/community/ http://www.dev.terena.org/news/community/

4. Joint Promotion

5. Marketing PeaR – where we left off AAt last TF-CPR meeting, we discussed the possibility of “branding” PeaR, by means of a logo, a tagline and possibly, a new name. TThe result was: 1.Name: Keep the name “PeaR” since it is known in the community and as good as any other name! 2.Logo: Create a new logo for PeaR, but create a logo that plays off the fruit (similar to the TNC poster) 3.Tagline: Use “Are you getting all the juicy news?” in mass marketing of PeaR 4.Create a better “descriptor/positioning statement” which addresses the new, wider target market

6. PeaR logo  On behalf of TF-CPR, a designer was commissioned to mock up some simple logos  The result was the following draftsdrafts  In layout, looks like this

7. PeaR positioning statement  Create a better “descriptor”/positioning statement which addresses the new, wider target market that would go here and anywhere else we want to talk about PeaR. It currently reads: “The news service for and by the Research and Education Networking Community in Europe”

8. PeaR positioning statement – what is wrong with it?  Contributions for PeaR are global  Some specific organisations, like Internet Society, are posting news. Are they networking?  It’s a mouthful!  It’s not compelling. No explicit/implied benefits.  You’ve heard of speed-dating?  Now we are going to speed-brainstorm  Come up with your best positioning statement in 5 minutes.  Hint: (Product / Service / Company / Person) is the one (your category) that provides (your target audience) with (your key benefit) because (reason to believe you can deliver the benefit).

9. RESULTS of tagline brainstorm VotesTagline 0 Global News for Networkers 4News for Networkers 0News for the Research Networking Community 1 Human readable news for geeks 7Sharing the news of networking communities Share the pear!

10. Any other juicy business…?