1. Project and Victoria’s Secret
Team 5 Marketing Plan
Mariah Mostoller, Preston Tagaras, Quynh Anh Truong, Brittney Urdzik, And Cory Hoover

2. For her,
For him
VICTORIA’S
SECRET
By,
Get him the gift he wouldn’t get himself.

3. SWOT ANALYSIS Strength Weakness Opportunity Threat
Brand Name/Image, loyal customers, Facebook “likes”(18,374,978) and twitter “followers” (769,860)
Weakness
Higher price, Strictly female market
Opportunity
Increased demand during holidays
Threat
Competing men’s lines
-Macy’s, Express

4. Victoria’s Secret (RED) Campaign
(RED) is a campaign designed to help eliminate aids. For our BA 220 course (marketing) our objective is to create a marketing plan and associate (RED) with Victoria’s Secret. All participants of this survey are customers in Victoria’s Secret and Belden Village Mall.
If Victoria’s Secret were to have a men’s line would you buy for your friend/significant other?
YES ______
NO ______
What kind of clothing would you buy him? Check all that apply
Polo ______ Tie_______ Other______
Dress socks______ Cologne______
If you checked “other” please write what you would buy or what you would prefer Victoria’s Secret to have in the “his” section of the store.
Do you think men and women would buy at Victoria’s Secret if they knew it was for a (RED) campaign to help eliminate aids?
YES______
NO_______
Do you like the idea of a women’s store having a men’s line?
Agree_____ Disagree______ No Answer________

5. 16%
28%
16%
52%
72%

7. Featuring a new product for every major holiday
Christmas
September
2012
March 1st
2013
Sweetest Day
Valentines Day
(RED)
January

8. September
October
November
December
January
February
Post picture of you and your sweetest in your red glamour to Facebook.
Top 3 couples with the most likes wins tickets to a red carpet premier.
Featuring dress clothes for Christmas
-(Red) ties, polo, dress socks
Celebrity Ads, Commercials and
Justin Timberlake
-Real Men wear red
Red Tie Event hosted by Justin Timberlake.
Cost = $50/ plate
Sample of red cologne Empowe(red)
Featuring the all new Empowe(red) cologne.
Buy any 2 (red) products to get your name entered into a drawing
Win a dinner catered by Emeril for you and your valentine!

9. Real Men Wear (Red) September: Getting the Word Out Justin Timberlake
3 Pieces of marketing plan
Payment of $1 million
Real Men Wear (Red)

10. …so your Sweetest Day can become your sweetest night
September/October: Boxers for Sweetest Day
Production Cost
Boxers: $12
x 300,000
…so your Sweetest Day can become your sweetest night
$3,600,000
$17.99
(Red) S M L XL

11. October: Facebook Promotion
Post a pic of you and your sweetheart in your best red apparel!
3 couples with the most “likes” win the Red Carpet VIP Package
Package includes:
-Private table for 2
-Admission tickets
-Hotel Room
$150
$150
$150
$450

12. Your man will look his best for Christmas in our (RED) formal wear
Production cost
November/December: Dress to Impress
x 100,000
x 400,000
Tie: $12
Socks: $7
Shirt: $ 12
Your man will look his best for Christmas in our (RED) formal wear
$8,800,000
$29.95
$49.98
S M L XL
(RED)
$14.99

13. (RED) Tie Affair Building rental Catering Service Furniture
Included: $10,000
Hosted by Justin Timberlake
The Altman Building, New York City

14. January/February: Valentine’s Cologne
Production Cost
Cologne: $12
x 300,000
$3,600,000
Help your man feel empowered with our new men’s cologne: Very Sexy, (RED) Edition!
$34.99

15. Win a candlelit dinner catered by famous chef, Emeril Lagasse!
Cater By Emeril: $5,000
Drawing system: $5,000
Valentine’s Dinner with Emeril Lagasse
$10,000
Buy any 2 (RED) products and get entered in the drawing
Win a candlelit dinner catered by famous chef, Emeril Lagasse!

16. Push Money Pink Promotion
For selling a (Red) product the employee who makes the sale will receive a 3% commission from VS
Receive a free bottle of Pink perfume for purchasing the featured (Red) product of the season!

17. Overall Budget