1. Copyright © 2014 by John Wiley & Sons, Inc. All rights reserved. Special Events, 7 th Edition Creating, Sustaining, and Celebrating a New World Professor Joe Goldblatt, FRSA Chapter Three: Composing the Event Plan

2. Copyright © 2014 by John Wiley & Sons, Inc. All rights reserved. Photo by the Author.

3. Copyright © 2014 by John Wiley & Sons, Inc. All rights reserved. Agenda 1.Animated introduction 2.Opening Activity: 3.Lecture Two Review 4.Lecture Three 5.Book Report Lecture Three 6.Mini case study discussion six 7.Global event thought leader Patti Coons 8.Assignments 9.Questions, answers, and discussion

4. Copyright © 2014 by John Wiley & Sons, Inc. All rights reserved. Key Terms Administration: The planning, management and control of the event outcomes by the event planner. Decor: The elements that create and sustain the atmosphere of the event. Environmental sustainability: The use of décor items that provide sustainable strategies and superior experiences for your guests. Parade: A moving pageant or procession involving self powered and motorized floats, automobiles, animals such as horses, large inflated balloons and individuals dressed in colorful costumes.

5. Copyright © 2014 by John Wiley & Sons, Inc. All rights reserved. Learning Objectives Conduct comprehensive research for your event Identify key sources of information for planning Design a program creatively Develop an appropriate theme Establish and manage an effective strategic plan Use emerging technologies to improve and accelerate your event planning process Develop and manage the timeline for an event

6. Copyright © 2014 by John Wiley & Sons, Inc. All rights reserved. Chapter Two Review 1.Five phases of event management 2.SWOT analysis 3.Needs assessment 4.Gap analysis 5.Effective communications 6.Corporate Social Responsibility (CSR)

7. Copyright © 2014 by John Wiley & Sons, Inc. All rights reserved. Chapter Three 1.Conduct comprehensive research for your event 2.Identify key sources of information for planning 3.Design a program creatively 4.Develop an appropriate theme 5.Establish and manage an effective strategic plan

8. Copyright © 2014 by John Wiley & Sons, Inc. All rights reserved. Activity 1.Form a group of three persons. 2.Discuss all of the stakeholders that are involved in a major event such as the Papal Visit to Britain. 3.List these stakeholders and describe how they interact with one another. 4.Ten minutes Photo by the Author.

9. Copyright © 2014 by John Wiley & Sons, Inc. All rights reserved. Discussion 1.Who are the stakeholders? 2.How do they interact with one another?

10. Copyright © 2014 by John Wiley & Sons, Inc. All rights reserved. Comprehensive Research 1.Quantitative 2.Qualitative

11. Copyright © 2014 by John Wiley & Sons, Inc. All rights reserved. Key Sources of Information for Planning 1.Historic documents 2.Comparables 3.Primary research

12. Copyright © 2014 by John Wiley & Sons, Inc. All rights reserved. Creative Program Design 1.Brainstorming 2.Mind mapping 3.Innovation

13. Copyright © 2014 by John Wiley & Sons, Inc. All rights reserved. Develop Appropriate Themes 1.You are creating a event in New York City. What would be the thematic elements? 2.You are creating an event in a roller skating rink. What would be the thematic elements?

14. Copyright © 2014 by John Wiley & Sons, Inc. All rights reserved. Establish and Manage an Effective Strategic Plan 1.Mission 2.Vision 3.Values 4.Aims and objectives 5.Stakeholders 6.Time line 7.Evaluation (Key performance indicators)

15. Copyright © 2014 by John Wiley & Sons, Inc. All rights reserved. Chapter Three Book Report 10 minute presentation Everyone participates equally Overview of the chapter Three questions from book review group for class Three questions from class for book review group Final question from the instructor for the entire class

16. Copyright © 2014 by John Wiley & Sons, Inc. All rights reserved. Mini-Case Discussion: 6 1.How will you add a CSR program to your next event? 2.How can you measure, evaluate, and promote the success of your CSR program?

17. Copyright © 2014 by John Wiley & Sons, Inc. All rights reserved. Global Event Thought Leader: Patti Coons, Past International President of the International Special Events Society 1.How does Patti Coons see events as being re-designed regarding the demand for greener events?

18. Copyright © 2014 by John Wiley & Sons, Inc. All rights reserved. Assignment Read and be prepared to discuss Chapter 4. Read and be prepared to discuss mini case study 8.

19. Copyright © 2014 by John Wiley & Sons, Inc. All rights reserved. Questions, Answers, and Discussion