1. THE GLOBAL LEADER FOR FUNDRAISING IN THE CLOUD ONE WORLD. ZERO BARRIERS. Carla Ferreira 17 July 2012

2. Social Media: the hype and the hope

4. The Hype

5. The Hype - Facebook 9 000 000 users globally 4 715 880 Facebook users in the South Africa, which makes it #34 in the ranking of all Facebook users by country. 89% of Internet users in SA

6. The Hype - Twitter

7. The Hype – Twitter (continued)

8. Top social networks SA Mxit – 10 000 000 Facebook – 4.8 million BBM – 3 300 000 Twitter – 1.1 million LinkedIn – 1.1 million Google+ – 466 000 Pinterest? 63% of South African smartphone users access social networks daily.

9. Microblogging

10. 140 characters Handle Mention Hashtag Retweet

11. Twitter Case Studies

12. Twitter Case Study #1

13. Twitter Case Study #2

14. Case Study #2– Brothers for Life Story telling on Twitter

15. Twitter tips Engage: At best Twitter is not a broadcast medium, it’s a forum for discussion Add value Follow back Thank supporters, Activists and volunteers Reply to tweets Retweet relevant content Use a URL shortener Create lists

16. Twitter tips (continued) Top Keywords to get retweets: – you – twitter – please – retweet – post – blog – social – free – media – help – please retweet – great – social media – 10 – follow – how to – top – blog post – check out – new blog post

17. Facebook case studies

18. Case Study #1 – Aquascape Foundation Story telling through pictures

19. Case Study #2 – Charity: Water

20. Case Study #3 – SOS Children’s Villages

21. Case Study #4– Chat Noir Books Creative Cover Photo

22. Case Study #5– Chat Noir Books Promoting an event through your cover photo

23. Telling a story with video Broadcast your cause YouTube is more than a video-sharing site; it's many communities of active and engaged users

24. Case Study #1– Greenpeace

25. Case Study #2– CANSA Shavathon Community-generated content

26. Case Study #3– Derma Blend Telling a story of transformation

27. Resources http://www.commoncraft.com/video/social-networking http://www.youtube.com/watch?v=-38uPkyH9vI http://www.socialbakers.com/facebook-statistics/south-africa http://mybroadband.co.za/news/internet/44061-biggest-social- networks-in-south-africa.html http://www.irfanview.com/http://www.irfanview.com/ - batch resizing of photos https://www.dropbox.com/ http://hootsuite.com/

28. Carla Ferreira Community Manager, GivenGain Foundation South Africa c: +2787 820 4483 e: carla@givengain.com t: @carlaferreira1 @givengain