1. FurniCube™ Hyeok Chun YoungGyoo Hwang Hooly Sim Jordan Woods Group 4.

2. Meet Dave. Age: 21 Single Lower middle-class Lives in a typical bachelor apartment in Hong Kong Dave has a problem….

3. NOT ENOUGH SPACE.

4. Problem Definition. Average living space /person in 2012: 140 sq.ft (4 평 ) Small furnished flat: –450-800 sq.ft (12 - 22 평 ) –1-2 bedrooms –Price: $8,000 - $15,000/month HKD ($1,030 – $2,000 USD) New York Average living space /person in 2012: 300 - 400 sq.ft (12 평 ) Studio Apartment: –400 sq.ft –One room (plus bathroom) –Price: $2000/month USD The Facts. Hong Kong

5. Alternatives Detachable Walls Pros Highly efficient Simple to use Aesthetically appealing Cons Considerable skill required for installation Expensive Already available

6. Furniture in the Floor Pros Creates space to move around New potential for storage Cons Would only work on the ground floor (second floor is the first floor’s ceiling; no space for storage Could be highly detrimental in case of flooding

7. PROTOTYPE Solution: Furnicube™

8. How It Works Begins as a compact, lightweight cube Unfolds into various shapes (6in (no tiling)|12in|24in|48in) Tiles inserted between the joints to form solid surfaces Many different types of furniture can be formed Bed frames Tables Desks Chairs End Tables Etc.

9. How It Works

10. This is our basic concept. Chair Bed Table

11. Design & Engineering Current idea is to use balls, located on each corner of the cube as a connected device The cube will come in different sizes, and the connection devices will be standard and compatible with all products offered

12. Design & Engineering Frame come together as free-form as possible –Create unique pieces of furniture –Designs can change the way you want them to

13. Frame is made of an aluminum alloy –Very high strength to weight ratio for ease of use –Very cheap material, abundant, easy to work with Cube sizes expands exactly double its previous size (6in/12in/24in/48in) –Easy to control how big/small with various sized cubes Design & Engineering

14. Tiles “snap” in place –Function is to hold the cubical frame from collapsing –Tiles come in different sizes as well to fit the cubes (6in/12in/24in/48in) FurniCube designed to be easy as possible to use –Quick set up and storing –Lightweight and no heavy work Design & Engineering

15. Tiling & Other Surfaces Come in various colors and materials Made to order available (stained glass designs, wooden etchings, signatures, etc. with a premium) Partner with mattress companies for mattress surfaces

16. OUR BUSINESS MODEL.

17. Target Market: Dave Age: 21 – 28 Modest living Inhabitants of large cities Young millennials who are more concerned with maximizing efficiency and keeping things clean Interested in function and design as well as saving money

18. Main Markets –New York –Hong Kong –Seoul –Tokyo –Cities with high pop. density

19. Philosophy of FurniCube Efficient space utilization –Living spaces in metropolises getting smaller and prices going up –Furniture naturally takes up too much space Versatility and individuality –Furniture that takes the dual function of self-expression and functionality Quick and easy to use –FurniCube designed to be easy to assemble and disassemble with the least amount of time

20. Philosophy of Tiling Grow as an individual; –Frames remains the same but tiles change over time as you grow your unique sense of style and income level All about customization Various surface price points and cheap frame allows for FurniCube to reach various market segments (premium surfaces and customization for higher market segments)

21. Pricing and Revenue Model One type of frame; can utilize economies of scale Sell frames even at cost –FurniCube is designed to need both tiles and frames, both are essential purchases Tiles sold at a higher margin based on the tiling quality and material –This way we can take full advantage of multiple markets

22. Complimentary Goods High potential for various complimentary goods –Wall mounts –Swivels (snap in) –Stands (snap in) Use of “FurniCube Smart Storage” as a separate product –Essentially a storage box sectioned for different surfaces and other FurniCube related products –Manage tiles, frames, and complimentary goods for maximum space utilization –Comes in various sizes

23. Thank You.