1. Recommend a Choice? View as slide show Adapted from AdPrin.com

2. Organ donation problem In Germany, 12% of people participate in organ donations, while in Austria, nearly 100% do so. Germany has asked you to propose advertising to increase organ donations. What would you do? Your target market surveys show that 85% of people favor organ donations in Germany. When you finish writing your approach, click on this slide.  In the Netherlands, nearly all adults received a letter asking them to sign up. Was this approach successful? Click to see what happened.  The Netherlands ad campaign had negligible effects.. Adapted from AdPrin.com

3. Findings from “Natural Experiments” In six European countries where people must take action to opt out of a donor program, 99% are organ donors. In four countries where one must take action to be an organ donor, only 15% are organ donors. –“To do nothing is in everyone’s power.” - Samuel Johnson, mid-1700s –Make the recommended choice the default choice (1.3.4 ) Adapted from AdPrin.com

4. Based on this exercise, write a small application step for yourself, and set a deadline, preferably within one week. If you are working with someone else, share your application plan and the results of your application. Adapted from AdPrin.com