1. Printed Materials Rebecca Murray

2. Publishing Printed Materials Step One- Develop a statement of purpose Step Two- Identify the audience

3. Statement of Purpose Why is the material important to print? – To inform – To gain support For whom is the material published? – Internal public – External public

4. Know Your Audience Motivational speaker Zig Ziglar says, "You can get anything you want in life as long as you help the other fellow get what he wants."

5. Educational Audiences Internal Publics – Administrators – Teachers – Staff – Students – Central office – Board External Publics – Parents – Small Community (local taxpayers) – Large Community (state taxpayers)

6. Publications for Staff and Teachers Establish communication Increase employee morale Inform about policies, practices, and problems Explain cause for action Encourage constructivism Contribute to employee understanding

7. Publications for Students Increase understanding of educational opportunities and problems To communicate school operations Demonstrate concern of school officials

8. Publications for Parents/Guardians Cultivate partnerships Increase parental knowledge and understanding of the educational program Increase parent participation Educate and inform parents of potential problems in the school

9. Publications for the community and general public Inform of school policies, practices, and needs Cultivate partnerships Increase lay participation in school system – tax awareness – educational progress – dispel misconceptions – neutralize negative propaganda

10. Publications for the community and general public Thank individuals for contributions Pave the way for change Inform government officials

11. Now What? Always keep a specific purpose in mind. Think—What does my reader really want to know about?

12. Designing and Laying Out The Publication

13. Prepare Every Publication for Three Kinds of Readers Those who…… Casually glance at the publication as they separate the mail Spend two or three minutes looking at the publication Read most or all of the articles in the publication

14. 30-second reader One who flips pages not really looking for anything Needs eye-catching messages

15. First sentence of every story must contain vital information.

16. Use White Space Effectively Implies that there is not enough information to fill the publication Provides contrast Provides a resting point for the reader’s eye

17. Break up Large Blocks of Text Dollar-bill test

18. Attempt to Maintain a Balanced Page Pleasing pages to the audience Never top or bottom heavy

19. Consider a Standard Design for Certain Publications Publications issued periodically Four-page community newsletter One-page internal newsletter

20. Determine which Stories Deserve Emphasis

21. Use Color Wisely Enhance publications Attract readers Costly for schools to use many colors

22. School Budget never use red Attention in piles of mail ----- light colored paper like yellow, green, beige, or blue with black ink

23. Do not print over Illustrations Not readable Must be used sparingly

24. Choose Ink and Paper Carefully Black ink on yellow or white paper legible Print photos in color Printers are helpful in selecting colors for ink and the proper paper for publications Choose paper with a dull or glossy finish Opacity and weight of the paper are important Cost of paper is important

25. Choose paper with a dull or glossy finish Opacity and weight of the paper are important Cost of paper is important

26. What question should you ask when choosing a font? Is it easy to read? is it easy to read? Is it easy to read?

27. Using Photos to Enhance Publications Photos serve two purposes They give information to the hasty reader Attracts readers to a story

28. Tips Regarding Photos for School Publications Use large photos Use a close-up shot if possible Have the action in the picture point toward the story Place a related photo near the story Always include a caption Use black and white photos Photos should show something unusual about your school

29. Distributing Publications The obvious approach to sending publications may not be the best choice. (sending information home with students) Studies have shown that very few students give publications to parents after the fifth grade Therefore, the most effective form of distribution is through the mail