1. Personal Development, Health and Physical Education HSC Enrichment Day 2013 Sport and Physical Activity in Australian Society

2. Analyse the relationship between sport and the mass media. 10 marks (HSC 09) Outline ways in which a sport has been modified to suit the media. 3 marks (HSC 08) Describe how media coverage given to particular sports reflects how sport is valued by society. 5 marks (HSC 07) Focus Questions

3. Syllabus Content Students learn about; -the relationship between sport and the mass media -the representation of sport in the media economic considerations of media coverage and sport Students learn to; -think critically about the impact of the mass media on sport by investigating questions such as: who benefits and in what ways? -how does the media influence our understanding of sporting events? -how have sports been changed to suit the needs of the media, eg uniforms, rule modifications, structure to accommodate advertising breaks

4. Sport as a product is improved, gives more to the spectator Increase spectators and viewers access the sport Media use the larger audience to sell products for businesses $$ MONE Y$$ SPORT Players are paid more money and have a much higher profile More businesses want to sponsor and endorse the sport $$ MONEY $$ The Cycle of Media and Sport

5. Analyse the relationship between sport and the mass media. 10 marks (HSC 09) Production of Media Messages Sport and TV Economic Considerations Representation of Sport

6. Outline ways in which a sport has been modified to suit the media - 3 marks (HSC 08) Cricket- http://youtu.be/bq7a0cbxUzA ModificationBenefit to Media One Day MatchesShorter product to suit TV Coloured UniformsGenerated interest and brought brightness into the game / Merchandise brings revenue White Coloured BallEasier to see on the TV and also able to be seen at night 20/20 MatchesFaster more exciting spectacle, again to suit TV Third Umpire / Video ReviewAdds excitement and ensures the correct decision Equipment modifications- 20/20 stumps light up Easier to see when the wickets are hit.

7. Describe how media coverage given to particular sports reflects how sport is valued by society – 5 marks (HSC 07) Focus - Male coverage v Female coverage ‘ANZAC BATTLE: DRAGONS BREATH FIRE ONTO ROOSTERS’ ‘OUR GOLDEN PRINCESS OF THE POOL’ ‘FANNING FACES SUDDEN DEATH’ ‘AUSSIE BEACH BODS SERVE UP A VOLLEY’ ‘JETS ARE DESTROYED BY A POWERFUL ROAR’

8. How Media Coverage Is Given To…… Powerful language - Metaphoric language Create a media identity for the athlete More articles – including back page of paper Bigger articles – Action photos Major Corporate Sponsorship Focus is on Sporting ability Primetime on TV Major TV networks

9. How Media Coverage Is Given…… Less broadcasts on TV- eg ANZ Netball Broadcasts are on in non primetime slots Feminie language Fewer articles Harder to find in paper Often are sexualised Article photos can be unrelated to sport Athletes have a much lower profile

10. While Australians Love Their Sport Media Will Supply For the Demand Business Will Target Massive Audiences Sport Grows Through the Exposure / $$$$$ Sport Is Able To Improve Its Product