2. Why South America  Growth  UK Market Share Low  UK has honourable History  UK Expertise and Honesty recognised

3. Brazilian Heroes  Admiral Cochrane  George Canning  Getulio Vargas  Fernando Enrique Cardoso  Lula  Rousseff

4. Pedro Cabral 1500 Paul Eadie 1972

5. Current growth rate 1.9% Reserves and credit capacity Unemployment – 4.9% Inflation – 6.4% Tax take Sound financial management Economic Data

6. Natural resources Pre-Salt discovery – Major player in Oil Industry in the near future Survived economic downturn Growth fuelled by domestic consumption Economic inequality reduced drastically in the last decade Economic good news

7. Democratic Secure (within reason) Literate Transparent Widespread use of IT Rise of C Class Political/social

8. Salvador Fortaleza Recife Rio de Janeiro Sao Paulo Porto Alegre Curitib a Belem Belo Horizonte Brasilia Manau s Brazil Major Cities

9. Brazil  Preparation  Patience  Persistence  Partnership  Portuguese  Professionalism  Posts  PC  Paul

10. Opportunities in Brazil  Oil and gas  Mining  Healthcare services and products  Education and training  Specialised machinery  Aerospace  IT and mobile telephony  Food Ingredients  Ports and construction  Consultancy  Sports

11. Perceived Barriers  Import Duties  Local Taxes  Customs and Shipping Charges  Despachantes  Language  Bureaucracy  Cost of Interpreters/Taxis

12. UKTI Help for Exporters  Dedicated ITAS  Regional Consultants  P2E  Gateway  OMIS  Market Visits

13. 13

14. 14

16. 16

17. Paul Eadie MBE Paul.Eadie@UKTINorthwest.co.uk Mobile: 07850 610954 Skype:Paul.Eadie1 Phone:0845 6037053 www.ukti.gov.uk/north_west Paul.Eadie@UKTINorthwest.co.uk