2. Reality TV Vs Mobile Social Games in Asia’s emerging markets 2 Raja Hussain, Founder & CEO of Funspot 23 May 2013, Singapore

3. 3

4. Reality TV

12. Emerging Market - Indonesia

15. And…

16. There are 79 Indonesian reality television shows made by local production companies in Indonesia. “Termehek-Mehek,” (Sobbing) Jika Aku Menjadi (If I were..)

17. These shows reflect local culture, passion and sentiment. So “everyone” is able enjoy this form of entertainment.

18. Social Games

29. But…

30. 240M Population 60M mobiles will be purchased in 2013. Fastest growing android market. 114% penetration 22% of population has web access at home 65% web cafes 9% PC Indonesia is 4th largest market for twitter - Jakarta #1 city and Surabaya #6 95% of Indonesian middle class homes own a TV, with 96% watching programs daily Indonesia

31. It’s too big to ignore…

32. What can we (the game industry) learn from the reality TV world?

33. Identify local culture and passion that can be a great context for gaming Work with TV show producers to make the game extend beyond the mobile experience Design with the lowest common denominator in mind with regard to device capabilities Make it affordable Remove payment friction Reality TV-> Social Games

37. Headquartered in Singapore, Funspot was founded in January 2012. Acquired PixSense USA with a view to becoming the largest Mobile Social Gaming Ecosystem for Asia Pacific and Middle East markets Today Funspot is the fastest growing network for social entertainment in APAC

40. Press Coverage 40

41. www.thewalkingdeadplay.com 41

42. Press Release 42

43. 43 Find a local passion

44. Asia’s own poker game app..

45. 45 KILL M-I-L

46. 46 What are you going to do to make Mobile Social Games a viable form of mass market entertainment for everyone?