1. Product Advertisement
Persuasive Writing

2. Product Advertisement Copy
Objective: The learner will use precise words and phrases, relevant descriptive details, and sensory language to capture the action and convey experiences and events.
End Product: Students will write a persuasive advertisement for a toy or digital device of their choice. Upload by Monday night, April 15, 2013

3. Product Advertisement Copy
Big Idea: In order for the audience to buy into what you are selling you must use precise language to capture the essence of your product.
Essential Question: How do Advertising and Marketing campaigns capture their target audience and entice them to purchase their product?

4. Product Advertisement Copy What is it?
Text of a print, radio, or television advertising message that aims at catching and holding the interest of the prospective buyer, and at persuading him or her to make a purchase all within a few short seconds.
What kind of jobs require the skill to write copy or persuasive writing? Copywriters, Account Executives, or Advertising Associates: They write advertising copy for use by publication or broadcast media to promote sale of goods and services. Now think out of the box: an attorney wants the judge or jury to buy his argument.

5. Persuasive Ad
When you persuade others through writing you will seek to describe and inform.
This skill will be useful when you raise money for a mission trip or a charity.

6. Elle Décor Dec 12 issue Bose headphone advertisement.

8. Persuasive Ad Model

9. End Product – Task Analysis for Persuasive Ad with Copy and Photo
Choose a toy or digital device
Answer brainstorming questions on Junoed.com about your product. Answers due in class on Friday, April 5, 2013.
Write 6-10 sentence copy for advertisement.
Integrate photo into the ad
If you make a guaranteed claim, make sure that it is truthful or realistic
You may use first perosn (we) and second person (you).
You may break a few formal writing rules such as: use phrases, short sentences, contractions, and start sentences with: and, but, so, or because.

10. Persuasive Ad Model
W.8.3: The learner to use precise words and phrases, relevant descriptive details, and sensory language to capture the action and convey experiences and events.
Advanced
Proficient
Developing
Inadequate
The learner wrote a persuasive ad by using precise words and phrases, relevant descriptive details, and sensory language to capture the action and convey experiences of the product.
The learner wrote a persuasive ad by using precise words and phrases, relevant descriptive details, and sensory language to somewhat capture the action and convey experiences of the product.
The learner wrote a persuasive ad by somewhat using precise words and phrases, relevant descriptive details, and sensory language to somewhat capture the action and convey experiences of the product.
The learner wrote a persuasive ad but did not use precise words and phrases, relevant descriptive details, and sensory language and did not capture the action and convey experiences of the product.

11. End Product Development Schedule – Upload by Monday night, April 15, 2013
Wednesday – Product Advertisement.
Thursday – Evaluate ads and answer questions on Junoed.com.
Friday – Choose Topic and answer questions on junoed.com related to your product.
Monday – Write draft of advertisement and select photo of product.
Tuesday - Finish writing draft and selecting photo.
Wednesday – Read draft of ad to classmate’s to receive an analysis and suggested improvements.
Thursday - Read draft of ad to classmate’s to receive an analysis and suggested improvements.
Friday - Finish typing final copy and photo placement.