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Functional vs. Dysfunctional Group Decision-Making International Marketing Marketing 3348
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What Key Factors Affect Group Functionality? The Group’s Decision-Making Style vs. The Individual’s Decision- Making Style
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Functionality is in the eye of the beholder The same group may be perceived as highly functional by one member and highly dysfunctional by another
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Functionality is in the eye of the beholder The key is the match between the group’s style and the individual’s style
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Group Decision-Making Styles Autocratic Functional Consensus
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Specialized by Function Marketing Finance Distribution Operations
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Consensus-Based
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Group Decision-Making Styles
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Individual Decision- Making Style The individual’s preferred style is based on key personality traits: –Introversion vs. Extroversion –Leadership –Locus of Control –Need for Cognition –Assertiveness
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Avoiding (or Correcting) Dysfunction Have a quick discussion about the group’s decision-making style in period 1: –Was it intentional or did you just fall into it? –Does it seem to be effective? –Do you want to change it?
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