1. Katy Mullis Meredith Johnson
Reebok: Run Easy
Katy Mullis
Meredith Johnson

2. Overview of Reebok Owned by Adidas since 2006
Affiliated with the NFL, the NHL, the MLB, and many international athletes
Also sponsors non-athletes such as Jay-Z, Nelly, 50 cent
“I am what I am”

3. Reebok Run Easy Campaign
$30 Million Media Marketing Campaign
Launched in Spring 2007 in 14 countries and in 11 languages
Promotion Through Website, Posters, Billboards, and Television Ads

4. Run Easy Differentiates Reebok from other shoe companies
Goals of Campaign:
-Position Reebok so that it can fight side by side with Adidas
-Re-establish company image with women

6. Reactions to the Campaign
Not a Nike Clone
Runners’ Reactions
Campaign Results

7. Sources Adidas 2006 Annual Report Goruneasy.com
Howard, Theresa. (2007, April 4). Reebok to ‘run easy’ in its new ads. USA Today. advertising/ reebok-usat_N.htm?csp=34
Janoff, Barry. (2007, April 30). Q + A: Reebok gives Nike (and Adidas) a run for their money. Brandweek.
Reebok.com
Vinjamuri, David. (2007, June 6). Reebok run easy – Slow is beautiful. ThirdWay Advertising Blog.
With user-drive site, Reebok keeps pace with everyday runners around the world. Molecular. case_studies/reebok.aspx
Youtube.com