1. Copyright ©2001, South-Western College Publishing Contemporary Economics: An Applications Approach By Robert J. Carbaugh 1st Edition Chapter 6: Imperfect Competition

2. Carbaugh, Chap. 6 2 Concentration ratios for selected US industries Monopolistic Competition IndustryRatio of top 4 firms Wood pallets6% Sheet metal9 Sawmills14 Jewelry16 Textile bags17 Kitchen cabinets19 Lighting fixtures21 Paperboard boxes23 Book publishing23 Low-concentration industries (monopolistically competitive) Data for 1992 IndustryRatio of top 4 firms Copper98% Cigarettes94 Beer89 Breakfast cereals85 Greeting cards84 Refrigerators82 Generators79 Aircraft79 Photo supplies77 High-concentration industries (oligopolistic)

3. Carbaugh, Chap. 6 3 Market outcomes under monopolistic competition Monopolistic Competition $ MR Demand = Price A MC ATC Total profit = $360 Short-run equilibrium $ MR Demand = Price B A MC Long-run equilibrium ATC 90165 Excess capacity

4. Carbaugh, Chap. 6 4 Effect of advertising on demand and total costs Advertising $ D 0 (before advertising) A Effect on demand Cost per case ($) B A Effect on average total costs ATC 1 (after advertising) B D 1 (after advertising) C ATC 0 (before advertising)

5. Carbaugh, Chap. 6 5 Profit maximization with price discrimination Price Discrimination $ MR Demand MC = ATC Non-students (less elastic submarket) $ MR Demand MC = ATC Students (more elastic submarket) 140 4080

6. Carbaugh, Chap. 6 6 Profit maximization with price discrimination Price Discrimination $ MR Demand MC = ATC Total market

7. Carbaugh, Chap. 6 7 Game theory and oligopoly behavior Oligopoly Behavior AB CD High Price Low Price High Price United’s price strategy American’s price strategy $75 $30 $60 $40 $30 $75

8. Carbaugh, Chap. 6 8 Rigid prices under kinked demand oligopoly Price and Output under Oligopoly $ B Demand Netscape’s kinked demand curve C A

9. Carbaugh, Chap. 6 9 Maximizing OPEC profits Price and Output under Oligopoly $ MR Cartel b a Single producer ATC Demand = Price MC 100015001800 $ 100 150 180 Output quota 22 Extra profit feasible if one producer exceeds assigned quota