1. 19-Nov-15 BXF – A (Very) Brief Overview HPA Retreat February 2009 Chris Lennon

2. 19-Nov-15 BXF What we’ll cover… –What is BXF? –How does this benefit broadcasters? How can it reduce costs? Can it possibly increase revenues? –A quick look at the schema structure

3. 19-Nov-15 Title Basic Xylophone Fundamentals?

4. 19-Nov-15 Title Brotherhood of Xenophobic Farmers?

5. 19-Nov-15 Title Boney X-ray Findings?

6. 19-Nov-15 BXF What is BXF? –BXF = Broadcast eXchange Format –SMPTE-2021 = SMPTE name for BXF document

7. 19-Nov-15 What Is BXF? Initial goal: improve the traffic-automation mess –File based –Arcane –Batch oriented –So many!

8. 19-Nov-15 What Is BXF? A Logical Extension –Content Distribution (spots and programs) Similar requirements Significant synergy

9. 19-Nov-15 Industry Support Participation –All major vendors in key areas –Excellent user participation –Since inception, over 150 people, 70 companies –Today, over 80 active members

10. 19-Nov-15 What Is BXF? The foundation: –XML (easily agreed) –Support for file or message-based comms.

11. 19-Nov-15 What Is BXF? Fundamentals: –Schedule / As Run –Content Metadata –Content Movement

12. 19-Nov-15 Why??? Key Question: Why would I spend the money it takes to put BXF into my operation? Answer: Lower costs, and new revenue

13. 19-Nov-15 Decreasing Costs How can this save broadcasters money?

14. 19-Nov-15 Decreasing Costs Operations –Automate manual processes –Reduce duplication of effort –Reduce errors Sales –Reduce makegood/credit situations

15. 19-Nov-15 Increasing Revenues How can BXF enable new/increased revenue for our customers?

16. 19-Nov-15 Increasing Revenues Sales Ability to react to changing demand = opportunistic sales! Enabling of non-traditional revenue (non-linear, secondary events, etc.) Reduce makegood/credit situations = allow sales to focus on selling!

17. 19-Nov-15 Increasing Revenues Content area

18. 19-Nov-15 Increasing Revenues Ingest Automated ingest = ability to sell up to “last minute”

19. 19-Nov-15 SMPTE Development End product(s) –Schema –Schema in HTML –Document (633 pages, but last 550 are detailed schema documentation) –Available for sale at www.smpte.orgwww.smpte.org

20. 19-Nov-15 Next Steps RP –Hundreds of man hours in –FCD Ballot ends Feb 19 th V2.0 –Program Contract Data –International Requirements –Non Real-Time –MXF Compatibility –PMCP –Etc.

21. 19-Nov-15 Thank You Chris Lennon clennon@harris.com