Download presentation
Published byHester Wright Modified over 9 years ago
1
“Patrimonio Hoy” CEMEX’s Progressive Housing Alternative for Low Income Segment
17/03/04
2
Mission and Objective MISSION
Patrimonio Hoy is one of the programs which support CEMEX’s social responsibility strategy With Patrimonio Hoy CEMEX makes a compromise with its Corporate Citizenship by offering integral progressive housing solutions for low income families OBJECTIVE Business: to position the Company and its brands in the low income communities, through a close and direct relationship, providing them with products and services according to their needs and development capabilities. Social Responsibility: to contribute in improving the opportunities of better life conditions for low income communities, increasing the quality of housing conditions.
3
Problems to Solve Tangible Unable to save No accesss to formal credit
Material and building knowledge Access to certified quality materials Organization of the process Intangible Unable to perceive a wider life perspective Confronting a future with a limited space for their participation Result is a typical project: A new 110 sq. Ft room Building time of 4 yrs Investing $1,000 for materials Waste of 30% Tied to a chronic, hopeless resignation which impedes them building a better future
4
What does the Program offers
Microcredit for building mats Based on solidarity of a group of 3 No collaterals $4 credit for each $1 saved Technical Advise Customized house growth project for each family, phased one room at a time Benefits & Services Frozen prices for 70 wk periods Warehousing services to store mats according to their needs A steady, progressive, well implemented project with 2/3 savings on time and 1/3 less cost A sense of trustfull capacity to face other challenges
5
Value for CEMEX Basic sustentability
Business model design asks for enough income generation to operate and grow 2 main income sources: Membership fee Discounts from participating distributors Intrinsic values Demand expansion Accelerated cement use – 1 room in 16 vs 48 months Additional rooms vs originally able to built Branding Increased brand loyalty Other segments brand preference based on demonstrated social responsible programs
6
Critical success aspects
Trust bridge building Fulfillment off all the Program’s promises Local presence and permanence, developing a sens of being part of the community Very high consumer service standards
7
Status More than 75,000 families have participated
48 offices in 23 cities Generating its own growth resources 8 2 On time payments higher than 99.2% Families have built the equivalent of 33,000 additional 110 sq.ft rooms
Similar presentations
© 2025 SlidePlayer.com. Inc.
All rights reserved.