1. Kittiphan Techakittiroj (19/11/58 01:40 น. 19/11/58 01:40 น. 19/11/58 01:40 น.) E-Commerce Kittiphan Techakittiroj engktc@au.ac.th

2. Kittiphan Techakittiroj (19/11/58 01:40 น. 19/11/58 01:40 น. 19/11/58 01:40 น.) Building the Infrastructure for Secure Electronic Commerce What is “electronic commerce”? The trust relationship: current and future models The network as a provider of business services Security

3. Kittiphan Techakittiroj (19/11/58 01:40 น. 19/11/58 01:40 น. 19/11/58 01:40 น.) Definition Electronic Business: conduct of business with assistance of telecommunications and telecommunications based tools Electronic Commerce (EC): conduct of commerce in goods and services with the assistance of telecommunications and telecommunications based tools In general EC can be defined as “doing business electronically”

4. Kittiphan Techakittiroj (19/11/58 01:40 น. 19/11/58 01:40 น. 19/11/58 01:40 น.) Mostly, different definitions differ in scope electronic trading: buy & sell, payment, documents (purchase order, invoice) electronic shopping: catalog, virtual support: after sales support marketing: forcasting manufacturing: collaborative design, inventory control, planning Other Definitions Electronic Commerce

5. Kittiphan Techakittiroj (19/11/58 01:40 น. 19/11/58 01:40 น. 19/11/58 01:40 น.) Current State Television Networks CD-ROM product catalogs on-line (WWW) product & company information on-line reservation: specially air-line electronics transaction –By phone –Credit Card payment

6. Kittiphan Techakittiroj (19/11/58 01:40 น. 19/11/58 01:40 น. 19/11/58 01:40 น.) Trust Relationship Bussiness is based on trust between the parties, whether it is conducted in person, by phone or electronically

7. Kittiphan Techakittiroj (19/11/58 01:40 น. 19/11/58 01:40 น. 19/11/58 01:40 น.) Everyone must be in a trust relationship with everyone else Seller Buyer Current Model Electronic Commerce: Trust Relationship

8. Kittiphan Techakittiroj (19/11/58 01:40 น. 19/11/58 01:40 น. 19/11/58 01:40 น.) Each parts needs trust relationships with only the infrastructure Trust Network Infrastructure New Model Electronic Commerce: Trust Relationship Seller Buyer

9. Kittiphan Techakittiroj (19/11/58 01:40 น. 19/11/58 01:40 น. 19/11/58 01:40 น.) Elements of E-Commerce reliable database of product: e.g. vendor listing, prices, availability, specification, technical information secure network linking buyer and sellers –software of accessing database (help uncover the customer need) –e-mail communication for information not immediate availability mechanism for shipping, financing, processing order

10. Kittiphan Techakittiroj (19/11/58 01:40 น. 19/11/58 01:40 น. 19/11/58 01:40 น.) The Internet The network must be able to sustain inter- company business activities –linking between them –secure links The Internet fulfills these requirements because it is open, standard-based network –many connection point –many services available to become secure

11. Kittiphan Techakittiroj (19/11/58 01:40 น. 19/11/58 01:40 น. 19/11/58 01:40 น.) Reference Books The Coming Electronic Commerce (R)evoloution by Robert L. Segal (http://www.dodccrp.org/antch07.html: 1998)