Presentation is loading. Please wait.

Presentation is loading. Please wait.

5-1 Chapter Objectives LO1 Describe the steps a customer goes through when buying a product or service LO2 Discuss what determines how much time consumers.

Published byLorena Stewart Modified over 9 years ago

Similar presentations

Presentation on theme: "5-1 Chapter Objectives LO1 Describe the steps a customer goes through when buying a product or service LO2 Discuss what determines how much time consumers."— Presentation transcript:

1 5-1 Chapter Objectives LO1 Describe the steps a customer goes through when buying a product or service LO2 Discuss what determines how much time consumers will search for information before buying a product or service LO3 Discuss how psychological, social, and situational factors influence consumer buying behaviour LO4 Understand how involvement influences the consumer buying decision process LEARNING OBJECTIVES

2 5-2 Meet Eva Alternative Solutions: 1.Join local movie rental (e.g. Blockbuster store) 2.Subscribe to premium cable 3.Subscribe to online movie rental (e.g. Zip.ca) Problem: Getting access to the latest video releases and movies. LO1

3 5-3 Eva’s Questions Which alternative is more likely to attract friends over to watch movies? Which alternative gives me the best overall value? LO1

4 5-4 The Consumer Decision Process Information Search Alternative Evaluation Purchase Post- purchase Evaluation Need Recognition LO1

5 5-5 Need Recognition Information Search Alternative Evaluation Purchase Post- purchase Evaluation Need Recognition Functional needs Psychological needs LO1

6 5-6 Entrepreneurial Marketing 5.1: BIXI LO1

Download ppt "5-1 Chapter Objectives LO1 Describe the steps a customer goes through when buying a product or service LO2 Discuss what determines how much time consumers."

Similar presentations

Organizational Buying & Buyer Behavior

Organizational Buying & Buyer Behavior
Consumer Decisions: Psychology for Profit

Consumer Decisions: Psychology for Profit
Dhruv Grewal Michael Levy

Dhruv Grewal Michael Levy
INDIVIDUAL BUYING BEHAVIOUR

INDIVIDUAL BUYING BEHAVIOUR
Chapter 7. To Examine the Importance of Identifying, Understanding, and Appealing to Customers To Enumerate & Describe Segmentation Factors and their.

Chapter 7. To Examine the Importance of Identifying, Understanding, and Appealing to Customers To Enumerate & Describe Segmentation Factors and their.
Copyright © 2005 Pearson Education Inc. Consumer Markets and Consumer Buyer Behaviour Chapter 7 PowerPoint slides Express version Instructor name Course.

Copyright © 2005 Pearson Education Inc. Consumer Markets and Consumer Buyer Behaviour Chapter 7 PowerPoint slides Express version Instructor name Course.
 Customer behavior: a broad term that covers both individual consumers who buy goods and services for their own use and organizational buyers who purchase.

 Customer behavior: a broad term that covers both individual consumers who buy goods and services for their own use and organizational buyers who purchase.
1 Buying Behaviour. 2 Types of consumer behaviour  Routine response behaviour  Limited decision making  Extensive decision making.

1 Buying Behaviour. 2 Types of consumer behaviour  Routine response behaviour  Limited decision making  Extensive decision making.
1 Matakuliah:G0492/ English for Advertising Tahun: 2005/2006 The Consumer Audience Consumer Behavior Cultural and Social Influences on consumers Psychological.

1 Matakuliah:G0492/ English for Advertising Tahun: 2005/2006 The Consumer Audience Consumer Behavior Cultural and Social Influences on consumers Psychological.
Consumer Behaviour How understanding it leads to effective marketing.

Consumer Behaviour How understanding it leads to effective marketing.
Principles of Marketing BA 390 Fall 2006 Dr. McAlexander.

Principles of Marketing BA 390 Fall 2006 Dr. McAlexander.
Definitions Consumer buyer behavior refers to the buying behavior of final consumers – individuals and households who buy goods and services for personal.

Definitions Consumer buyer behavior refers to the buying behavior of final consumers – individuals and households who buy goods and services for personal.
Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education.

Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education.
McGraw-Hill/Irwin Copyright © 2011 by The McGraw-Hill Companies, Inc. All rights reserved.

McGraw-Hill/Irwin Copyright © 2011 by The McGraw-Hill Companies, Inc. All rights reserved.
Copyright © 2011 Pearson Education, Inc. publishing as Prentice Hall 1.

Copyright © 2011 Pearson Education, Inc. publishing as Prentice Hall 1.
Chapter 14 – Learning Objectives Identify the differences among the three types of consumer decisions Define problem recognition Recognize how marketers.

Chapter 14 – Learning Objectives Identify the differences among the three types of consumer decisions Define problem recognition Recognize how marketers.
9/19/20151 CHAPTER 3 CONSUMER BEHAVIOR. 9/19/20152 Consumer Decision Making l Extensive Decision Making: l Highly complex and expensive products, such.

9/19/20151 CHAPTER 3 CONSUMER BEHAVIOR. 9/19/20152 Consumer Decision Making l Extensive Decision Making: l Highly complex and expensive products, such.
Irwin/McGraw-Hill CHAPTER ONE Consumer Behavior and Marketing Strategy Copyright © 2001 by The McGraw-Hill Companies, Inc. All rights reserved.

Irwin/McGraw-Hill CHAPTER ONE Consumer Behavior and Marketing Strategy Copyright © 2001 by The McGraw-Hill Companies, Inc. All rights reserved.
Analyzing Consumer Markets. Copyright © 2012 Pearson Education, Inc. Publishing as Prentice HallSlide 2 of 31 Possible Questions 1.How do consumer characteristics.

Analyzing Consumer Markets. Copyright © 2012 Pearson Education, Inc. Publishing as Prentice HallSlide 2 of 31 Possible Questions 1.How do consumer characteristics.
6 CONSUMER BEHAVIOR Copyright © 2016 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of.

6 CONSUMER BEHAVIOR Copyright © 2016 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of.

Similar presentations

Ads by Google