1. IFA 11 th Global Conference Prague Analog and Digital world’s collide Sue Hendy COTA & Kate Crawshaw Ellis Jones

2. Australia is ageist Age and capacity linked in thinking

3. Older people experience age discrimination in many ways Manifests in all facets of life : education health services employment public attitude

4. Background COTA provides an Information Service Interested in usage and perceptions Used Seniors Festival as opportunity Paper based and on line survey 174 Victorians responded 1.4m Victorians over the age of 55 Assumption older people not online

5. Main activities on line Two thirds over age 85 perform online banking over 20% of 75-84 use social media interacting around hobbies 37% 65-74 mostly social media

6. Concerns about going online Age has no/little impact about going online 90% of 65-84 felt the internet relevant Less 20% 85 felt text was too hard to read

7. Who do you interact with? Multiple stakeholders Family & friends most prevalent on social media 50% 65-74 engage with organisations on social media 22.9% interact with product & service related pages

8. Like most about access to Internet 25% 75-84 improved social life on & off line 50% made it easier to conduct business, paying bills & buying products 100% 85 had better access to information

9. Access to Internet makes you feel? 51.2% 75-84 felt more included 7.3% feeling stressed 1.3% felt isolated 83% felt more informed 33% felt empowered

10. Outcomes Shows increasing usage Not connected issues remain Next steps Redo annually Expand to Australia wide Add more questions