1. Copyright © President & Fellows of Harvard College Using Baker Resources for your Business Plan Ken Kerr February 25, 2009

2. You Need a Plan Develop a strategy for your information gathering Think about the questions you need to answer Start with key resources Review for gaps

3. Getting Started

5. Pieces and Parts Background Company information Potential competitors Industry information What do you need to frame your concept?

6. Databases

7. Organized by content type (Articles, company information, country statistics, news, research reports) Organized by subject (Few select industries, business topics)

8. Background Factiva – News articles from over 10,000 publications – Global in coverage – Original language content Business Source Complete – Extensive full-text of articles – Trade publications – Wide variety of current reports

9. Background

11. Company Information Capital IQ – Create lists of targeted companies – Screen across companies, organizations, individuals Hoovers Online – Coverage of smaller, private, international companies Amadeus – Companies in Europe and Eastern Europe – Basic company and management information Orbis – Global database of millions of companies

12. Company Information

16. Industry Information Research Guides – Selected industries and business topics eMarketer – Understanding the growth and impact of the internet – Analysis of e-business, online marketing, emerging technologies Mintel Reports – Consumer market studies – International with strong European and U.S. content Standard & Poor’s NetAdvantage – Covering industry trends, forecasts, major players – International industry surveys

17. Industry Information

25. A Few More Pieces and Parts Human resource requirements – Bureau of Labor Statistics National Compensation Survey http://www.bls.gov/ncs/ocs Facilities infrastructure – Comparative Statistics of Industrial and Office Real Estate Markets Ref HD 1393.5.C6 – Global Real Estate markets Ref HD 1390.G56

26. A Few More Pieces and Parts Country risk considerations – Economic – Regulatory – Environmental – Tax and custom – Country statistics

27. Country Information and Statistics Country Research Guides – World Bank profiles, new material, online newspapers EIU Data Services – Price information, trade data, demographic data EIU.com – Law and regulation, financial system, political environment ISI Emerging Markets – Africa, Asia, Australia, Europe, Middle East

28. After the Contest Thomson ONE Banker – Build your network – Identify VC firms – Investment focus – Industries of interest – Geographies of interest – Find co-investors – Funding round histories

29. After the Contest

37. HBS and HU Database Tips Database launch pages will tell you if some resources need extra passwords or Harvard PIN There are also tips on searching and troubleshooting No extra charge for reports (Investext) Use database’s indexing and advanced search features Different download formats often available

38. Speaking of Harvard Access to all of Harvard’s libraries Baker resources may not have exactly what you need Countway Library of Medicine Cabot Science Library Kennedy School Library

39. Don’t Forget Keep track of your sources Follow the Citation Guide for HBS Students Our copyright and licensing policies are outlined on all the launch pages into our databases Former business plans are on reserve

40. We’re In the Business of Hope Contact a reference librarian In person (see our hours) By email at infoservices@hbs.eduinfoservices@hbs.edu By phone at 617-495-6040 Good luck!