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PublishDebra Brooks Modified over 9 years ago
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Building Healthy Communities Stephen Turnbull NHS Barnsley and Barnsley Metropolitan Borough Council BARNSLEY, UK
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Reasons for the LAP Health is not shared equally. Wide inequalities nationally Wide inequalities locally Focused on reducing inequalities within Barnsley
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COPD Respiratory Disease Mortality Physical Activity Tobacco Substance Misuse Obesity External perception/ reputation of the area Accessibility Issues Unemployment NEET’s ( Not in education or employment or training) Low aspirations Worklessness Skill levels Environment Poor retail offer Poor housing offer but improving Poor public transport access to services/education Poor access to employment Social Capital Sustainability of Third Sector High profile Elected Members Crime Problem Analysis - Causes and Effects Poor standards of education Low car ownership Deprivation
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Overall Aim › To reduce health inequalities between Athersley and the rest of Barnsley Improve access Build social capital Improve aspiration Improve the environment
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Actions › Access › Social marketing research and campaign to understand and promote use of new cycling / walking facilities, including parental concerns about crime and safety › Bike-ability training for adults (£70,000) › Local Bike It programme (£100,000) – BMBC, Sustrans, Local Community Groups, Schools
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Actions Aspiration Support local community groups, e.g. Motormouth and Romero to increase skills and tackle drug, alcohol and tobacco use Local Politicians Local Community Groups Health Service £250,000
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Actions › Environment › Increase CCTV on new walking and cycling routes – BMBC, Police › Increase cycle paths provision – BMBC, Sustrans › Engage unemployed young people in improving walking and cycling routes – BMBC, Sustrans › Workers Minibus: £182,000 › Works to wheels scheme › Travel Planning advice - £100,000 (SYPTE, JobCentre Plus) › Cycle Loan Scheme for newly unemployed
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Actions › Social Capital Develop website for Athersley Social Marketing campaign to understand perceptions of Athersley and how to improve its standing Engaging professionals in Civil Society - £25,000 – project underway – funded by national government
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Contact details: Stephen Turnbull Assistant Director Public Health NHS Barnsley / Barnsley MBC +44 1226 433791 Stephen.turnbull@barnsleypct.nhs.uk
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contact@urbact-project.eu www.urbact.eu/project
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