1. Strategies for Childhood Obesity Prevention

2. Began as Virginia Tobacco Settlement Foundation 2009 Legislature: Changed name Expanded mission Expanded mission

3. CDC Social-Ecological Model

4. Individuals Target social relationships Target social relationships Families Families Schools Schools Communities Communities Government Government

5. Interpersonal Groups Groups, clubs provide peer support for healthful behaviors Groups, clubs provide peer support for healthful behaviors

6. Schools, Sports Teams, Volunteer Groups Schools, Sports Teams, Volunteer Groups Policy Changes Policy Changes - include nutrition guidance - include nutrition guidance - increased physical activity - increased physical activity Organizations

7. Organizations cont’d Schools as ideal for promoting healthy eating and physical activity Schools as ideal for promoting healthy eating and physical activity Promote 1 hour of physical activity minimum per day for children and adolescents Promote 1 hour of physical activity minimum per day for children and adolescents

8. Communities Policy changes on local level Policy changes on local level - Increase access to healthful foods – distribute free or inexpensive fruits and veggies - Increase access to healthful foods – distribute free or inexpensive fruits and veggies - Increase access to / improve recreational facilities - Increase access to / improve recreational facilities - Change zoning ordinances - Change zoning ordinances

9. Society Individuals, organizations and communities forge alliances working for change Individuals, organizations and communities forge alliances working for change - nutrition and physical activity legislation - nutrition and physical activity legislation - statewide school policies - statewide school policies - media campaigns - media campaigns - partnerships with business and industry - partnerships with business and industry

10. Local Wellness Policies Local Wellness policies should include: Local Wellness policies should include: 1. Goals for nutrition education, phys. activity 1. Goals for nutrition education, phys. activity 2. Nutrition guidelines 2. Nutrition guidelines 3. Reimbursable school meals must meet nutrition standards 3. Reimbursable school meals must meet nutrition standards 4. Measurements of implementation 4. Measurements of implementation 5. Community involvement 5. Community involvement

11. VFHY Priorities Integrate supplemental programs into existing tobacco prevention grants Integrate supplemental programs into existing tobacco prevention grants Research and pilot marketing strategies Research and pilot marketing strategies - What works with kids? - What works with kids? - Funding considerations Work with schools/DOE to review and adopt policies: healthy eating, physical activity Work with schools/DOE to review and adopt policies: healthy eating, physical activity

12. VFHY Priorities Develop technical assistance center for local communities Develop technical assistance center for local communities –Training –Coalition building –Advocacy –Grant writing Fundraising! Fundraising! –Corporate partnerships –Community partners for grants