1. Marketing Towards KIDS

2. According to Yahoo Marketing J.J Kids ages 3-11 compromise millions in potential spending Elementary school children spend around $ 28- billion per year and influence another $500-billion of spending controlled by their parents.

3. Increase in kids spending in $billions J.J

4. Factors influencing kids purchases M.R. Kids influence parent buying decisions. Grandparents spend more $ on kids. Guilt- for time not spent with kids. Parents want kids to be accepted. Value of “materialism”. Building brand name loyalty.

5. Child, “ Can we have Mc Donald’s for Dinner?” Tiered Parent, “ Sure”. M.R.

6. Food Marketing Techniques E.S. Spokes-characters Celebrities Cartoons Premiums Collectibles Games Contests Kids’ Clubs And many more

7. Cartoon Sample E. S.

8. Obesity A.M. Food marketing has been connected to unhealthy diet. Most products contain high calories, fat, sugar and sodium. Foods that are most targeted are: soft drinks, sugary breakfast, salty snacks, and baked goods.

9. Eating fast-food is unhealthy!!! A. M.

10. Works Cited http://faculty.css.edu/DSWENSON/WEB/Powerpoi nts/marketkids.ppt http://faculty.css.edu/DSWENSON/WEB/Powerpoi nts/marketkids.ppt http://www.cspinet.org/new/pdf/food_marketing_t o_children.pdf http://theweightofthenation.hbo.com/themes/mark eting-food-to-children