1. page 1 Promoting Positive Images of Manhood in Demand Creation for Top Reseau Patricia Norolalao National Social Franchise Coordinator PSI/Madagascar

2.  Only 50% of women think that their husbands will accept their wife using IUD  The most significant determinant associated with the use of FP among 15-24 years is social support from friends and from partner Why a new approach for demand creation ? page 2

3. Positive Images of Menhood page 3

4.  Romelle : 23 years old  Overcame his false beliefs around FP  Three positive behaviors:  Client of SRH services  Supportive partner  Agent of change Positive Image of Manhood: Meet Romelle page 4

5. Result to date page 5 Number

6.  Keys to success for integrating gender into demand creation: –Involvement of providers –Training follow-up and supervision –Sensitivity to gender among PSI staff themselves Lesson learnt PAGE 6

7. Thank you PAGE 7