1. Children born with “Silver Spoons” Family Interaction & Social Relationship Agreen Wang

2. Clues Children’s living environment --family relationship --consumer society & globalization --media promotion Children’s behaviors Money education

3. Children’s Living Context Family relationship --family size is changed from extended family to nuclear family http://www.unu.edu/unupress/unupboo ks/uu20ie/uu20ie08.htm --as a result of this, children gradually become the family center.

4. Family relationship --the standard to evaluate children: most parents focus mainly on children’s studying, ignoring their living skills, personalities. --parents over-protect children --parents too busy to take care of children Children’s Living Context

5. Consumer society & Globalization --from planned economy to market economy More products, Autonomic purchasing behaviors, Gap between the rich & the poor, Money, important money Children’s Living Context

6. Consumer society & Globalization --China joined WTO on Apr 24, 2003 Global market, Transnational corporation Uniform product promotion Consumer culture globalized American social values input Children’s Living Context

7. Consumer society & Globalization -- Globalization raise consumer expectations that often cannot be fulfilled, and the end result is alienation, frustration, relative deprivation and, potentially, crime and social strife. World Youth Report 2003 Children’s Living Context

8. Consumer society & Globalization -- Young people’s experience with regard to globalization is very much class-based. … the opportunities provided by the global culture have allowed the new middle classes to build a position of localized class dominance, and this has actively worked against the interests of working classes, who are being rendered increasingly powerless in both and economic and a cultural sense. World Youth Report 2003 Children’s Living Context

9. Media promotion Popular television programs Super Girl’s Voice http://you.video.sina.com.cn/b/521923-1270910697.html Lucky 52 http://v.youku.com/v_show/id_XNDM5OTE0OTY=.html http://v.youku.com/v_show/id_XMzA5NTU4Njg=.html Children’s Living Context

10. Media promotion --TV series from America, Korea and Japan --Magazines: Vogue, Bazaar, Elle --Internet: fashion blogs, BBS A society seems to be saturated of consumption, celebrity and fashion. People respect the rich and dream to be rich. Children’s Living Context

11. Girls show off/brag their wealth on the internet http://www.ycwb.com/ePaper/xkb/html/2007-11/12/content_62073.htm http://v.youku.com/v_show/id_XNDE1ODc0NzI=.html Children’s Behaviors

12. Internet provide youths great space to show their precious. http://bbs.yoka.com/ People register on the website and show newest luxuries they buy recently, with concrete information as: where & when they buy those things, whom they buy for, the price, how they feel about it http://bbs.yoka.com/thread-662766-1-1.html http://bbs.yoka.com/thread-655666-1-1.html Children’s Behaviors

13. Most girls admit that what they mostly do are shopping, hanging around with friends, surfing on the internet They don’t care much about their studying, because their parents would help them continue their education. Research reveal the factors which make children born in 90s feel that they are polarized from their peers. http://zqb.cyol.com/content/2008-12/18/content_2475701.htm Children’s Behaviors

14. Many parents they don’t have objection toward their children’s addiction to luxuries. Parents buy luxuries for children. They believe what they buy is the quality of those brands, without considering whether it’s necessary for children or not. Some of them also use brands to identify themselves. By media promotion, brands mean good tastes. And they hope to own good tastes. Parents’ Attitudes

15. Differences between China and the U.S. In the U.S., wealthy people seem not so like to talk about their wealth in public. Parents in the U.S. adopt different way to raise their children. Some of their children don’t know how rich they are, until they are told by others around them. http://www.youtube.com/watch?v=fzGKT_OoTXQ &feature=related Parents’ Attitudes

16. Children need money education How to treat money How to own their living value How to develop their relationship with other people Money Education

17. THANKS VERY MUCH!