1. © 2008 Eyeblaster. All rights reserved Presented by Yael Avidan, September 2008 Buzz Connect – One Step Forward to Measuring Brand Lift

2. © 2008 Eyeblaster. All rights reserved Agenda Show me the lift Buzz Connect – a Branding Metric Making it work

3. © 2008 Eyeblaster. All rights reserved Show Me The Lift Hey Dog, Can you explain what am I paying you for…? x6 x10 x14

4. © 2008 Eyeblaster. All rights reserved Show Me The Lift Interaction Rate = # of user-initiated interactions out of served impressions. Dwell Time = The total amount of time users spent interacting with an ad Expansion Rate = # of user-initiated expansions divided by served impressions. How do we turn the cloud into ROI??

5. © 2008 Eyeblaster. All rights reserved Buzz Connect – a Branding Metric Buzz Marketing analyzes all forms of consumer-generated media This includes newsgroups, message boards, discussion forums Result : charts & graphs showing activity around brands / products

6. © 2008 Eyeblaster. All rights reserved Buzz Connect – a Branding Metric Example: LG “Scarlet” campaign running Apr. 1 st to Sep. 30 th 2008 High HUMAN activity = brand lift

7. © 2008 Eyeblaster. All rights reserved Making it work… Step 1: Perform research to understand market and vendors Step 2: Select a preferred Buzz marketing vendor Step 3: Develop a joint offering based on data integration Step 4: Offer agencies as a premium service

8. © 2008 Eyeblaster. All rights reserved Making it work… Challenge: How to separate online campaign impact from offline? Its not clean but it’s a great start

9. © 2008 Eyeblaster. All rights reserved Thank you!